Every year I get numerous calls from supposed local police and fire unions. Sometimes its a local guy calling, other times its an unknown number. I pick and choose some to advertise with. I don't think this type of advertising, which ranges from $150 to $800 or so has ever really paid off. I generally ask everyone who calls how they heard of us. Its always the same answers. Internet, yellow pages, saw truck, friend referal. Many times people will say a combination of the aforementioned options. I'm not sure that these small circulation publications provide any benefit. I also get calls from Google all the time to be placed at the top of the page. I never talk to them. Is it worth paying them for their services? People still seem to find me. I'm always near the top of the page anyway. I still advertise with a good size add in the yellow pages. Its expensive, about $4k per year. I know people say they're dead, but a lot of our customers are older people with disposable income. That's where they look. I'm considering radio advertising for next year. An advertising rep is meeting with me Monday to discuss possibilities. I'm also paying to have a booth in the local home show next March. This seems like a really good opportunity to meet prospective customers. I'm most excited about this. What do you think?