thought regarding marketing....

Discussion in 'Business Operations' started by FrankenScagMachines, Mar 8, 2003.

  1. FrankenScagMachines

    FrankenScagMachines LawnSite Platinum Member
    from IN
    Posts: 4,739

    I was reading the "how to get 30 customers in 4 weeks" thread when this thought struck me. Maybe it's old news but I haven't heard it or thought of it before so here goes:
    When targeting specific types of people in a neighborhood of mixed types, you can always use free or discount items on your fliers or whatever to get responses from mainly only a certain type of people.. example:
    if you only want the high maintenance lawns, do something like- Free mowing with fertilizer application, or something to that tune. You would still get the regular low maintenance lawns, but you might get more of the higher ones this way because they realize right off that you don't just mow and blow like the neighborhood lawnboy, but you also offer fertilizing, and a bargain deal they can't pass up at that.
    Be creative and you could apply this to other situations as well....
    Just a thought I had, probably already in use I guess :blob4:
     
  2. lawnworker

    lawnworker LawnSite Senior Member
    Posts: 899

    BushHogBoy, thats a good idea. I might try that this year.:)
     
  3. FrankenScagMachines

    FrankenScagMachines LawnSite Platinum Member
    from IN
    Posts: 4,739

    Thanks. Like I said, alittle creativity and thought goes along way. You have to think what kind of customer do I want and then think what kind of deal are they looking for, how can I attract their attention and give them a good deal w/o me losing any on it? You can also do selective flier distribution LOL just put them on certain yards that look like the kind you want.
     
  4. bastalker

    bastalker LawnSite Senior Member
    Posts: 965

    Dont do anything for free!!!!!!!!!!!Offer discounts if ya want for whatever just please dont startdoing anything for free!!!There is enough cut throats out there as it is.........:nono: :nono:
     
  5. deason

    deason LawnSite Member
    Posts: 236

    It is very easy to use the "free" approach. But, from what I have read and experienced, You could be labled the "free" provider very quickly. Do it often enough and they will expect it. I would rather be known for quality work, and not being the cheapest or one that gives "free service".:D
     
  6. 65hoss

    65hoss LawnSite Fanatic
    Posts: 6,360

    I'm not sold on the idea free or even discount works well in this industry. I tried the discount thing a few years ago with no success.
     
  7. greenngrow

    greenngrow LawnSite Senior Member
    Posts: 403

    Free a BIG NO NO.....

    Discounts offer them few and far between.

    I have given free stuff before. But it will come back to haunt you.
    Don't expect anything in return from offering free services or even with discounted services...

    Hey its free so do you think the customer is thinking that they need to spend the money on you to do something else. They will think that you will try to make it up on another service....

    Be far and charge them out a far price.
     
  8. John Gamba

    John Gamba LawnSite Fanatic
    from ct
    Posts: 10,812

    If Anything Eric You Should fined A Way To Show Your Costumers Why You Are Better And why they Should Pay MORE For Your service.
     
  9. Never discount or offer free services.Your time is money.Most lawballers in your area .Will offer flyers or business cards with those statements.Your best way to drum up business is word of mouth or yellow pages.You work stands out but your advertising also reflects your company
     
  10. nu83

    nu83 LawnSite Member
    from omaha
    Posts: 238

    I have had success with offering 2 risk free weeks. The offer is try us out for two weeks and we guarentee you will be satisfied, if you aren't then you have no obligation to continue. I've never had anyone screw me, they still sign the contract with a provision that they can cancel in the first 2 weeks.
     

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