I'm considering another round of direct mail. We are about mid way through our mowing season. With re seeding in Sept/Oct. We already have a lot of burned up lawns because of no rain and what seems like 90+ everyday for the last month. Would love to pick up some regular mowing accounts and maybe some weed control customers. Just have a feeling a mid season mailer may lead to lots of calls for onetime vacation cuts or 20 minute prune jobs.