thoughts on mid season referrals

Discussion in 'Lawn Mowing' started by grassmasterswilson, Jun 8, 2011.

  1. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,540

    I'm considering another round of direct mail. We are about mid way through our mowing season. With re seeding in Sept/Oct. We already have a lot of burned up lawns because of no rain and what seems like 90+ everyday for the last month.

    Would love to pick up some regular mowing accounts and maybe some weed control customers. Just have a feeling a mid season mailer may lead to lots of calls for onetime vacation cuts or 20 minute prune jobs.
     
  2. GreenEnvyLawnCare

    GreenEnvyLawnCare LawnSite Member
    from KS
    Posts: 12

    i always say advertise. I pass out flyers all year long. A little job is better then no job.
     
  3. Schuley

    Schuley LawnSite Senior Member
    Posts: 250

    Little jobs lead to big jobs
    Posted via Mobile Device
     
  4. tlc1994

    tlc1994 LawnSite Senior Member
    Posts: 290

    There are several reason that NOW is one of the best times to really push for advertising:

    1) All the cheap guys have or will soon decide it's not worth the work for so little money.
    2) New homeowners (or any, for that matter) don't want to deal with work in the heat.

    If you have customers with nearby neighbors, the easiest way to get more clients is just by mentioning to your current ones that you are looking for more work. If they like you, they may go out of their way to recommend you, especially if their neighbors are dealing with the above dilemmas.
     

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