Tip Of The Day - 9/8/05 - PERCEIVED 3

Discussion in 'Industry Surveys & Polls' started by Sean Adams, Sep 8, 2005.

  1. Sean Adams

    Sean Adams LawnSite Gold Member
    Posts: 3,597

    To Continue on...

    E - Excellent communication and presentation skills. The ability to get your message across in a clear, concise way. The key word here is "excellent".

    I - Incentive to buy now and buy from you. You create a sense of urgency through the desire to gain (or more powerfully) through the fear of loss. Create this urgency and you eliminate the competition.
     

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