now that spring is on its way here in jersey,the phone is ringing for landscape design and paver work. i ran in to some problems last fall losing a couple paver driveways to a company i never heard of coming in much much lower than my price. Im not going to use the term that everyone uses on this site, because hey it is what it is. If they can do it that cheap, more power to them. My worry this spring, because of the economy, is that we will continue to lose jobs to lower priced bids. My thoughts are to express myself as professionally and as knowledged as possible to the customer so that they want to use my company, then if they have a problem with our cost, to possibly work with them on the price. We also have a 10% Spring Discount Special that I make sure I tell the customers immediately so they are getting a discount already without me actually having to just tell them im lowering the price. I know some people are going to say this is suicide, but the reality is that I'd rather lose a little profit and keep my guys busy than have no work because noone can afford to pay full price this year. Its a huge internal dilema I am having because everything inside me is telling me not to lower my prices, but every estimate so far has brought up the words "economy, recession, and price shopping" and its beginning to get a little frightening. Is anyone else having this internal battle?