I have recently noticed a LOT of you guys saying you charge $20 - $30 per yard (1/4 acre). This is unbelievable!!!! Why is the pricing for lawn services going DOWN???!!! The price for everything else is going up and you guys are charging LESS. Where is the logic in this? Are you scared that you might not get customers or lose the ones you have? Raise your prices. You must not find value in your own work.....and if you don't, no one will. The dollar per minute rule is gone, by the way. That was the pricing 10 or more years ago and hasn't seemed to have changed. If you are not getting at least $100 per hour, you are not charging enough. There are many costs with running a biz. But you should know this. Don't be scared to make a profit. You work our azz off, you should have some money in your bank account. Bottom line...you have to raise your prices.