Too many key words?

Discussion in 'Digital Marketing' started by jaec, Nov 24, 2012.

  1. jaec

    jaec LawnSite Member
    Posts: 123

    Hello,
    Can you have too many key words on your website or is there a recommended amount of key words also should I list them by priority.

    Thanks in advance.
     
  2. inzane

    inzane LawnSite Silver Member
    Posts: 2,348

  3. jaec

    jaec LawnSite Member
    Posts: 123

    Would you say that using the same words vise versa or in different phrases is considered key word stuffing?
     
  4. inzane

    inzane LawnSite Silver Member
    Posts: 2,348

    i'm not even sure how it works. i'm sure somebody who knows will post in here soon.. there is also alot of info in that link i posted. i'm still trying to learn about SEO myself, its frustrating. :)

     
  5. jaec

    jaec LawnSite Member
    Posts: 123

    I appreciate your reply I'm also new to the SEO arena. Everything I've done to the site is learned by trial and errors and lots of reading. Thanks
     
  6. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    Here is my understanding:

    The issue is keyword density. You could have the word "landscaper" 100 times on your home page if it was a huge page. But, if you have only 20 words on your page, and half are keywords, that could be a problem.

    Google's guidance is to write naturally, for people, not spiders. For the most part, this seems to be best. However, definitely use your keywords anywhere it could be considered "natural". For example- "If you want a distinctive landscape that will improve with age then Ross NW Watergardens is the Portland area landscaper for you." That is from our website. The only real purpose of the sentence is to get two keywords, our location, and company name on the page again. But, it comes across as natural- so its ok.

    Read everything on the subject at searchengineland.com. Look at other landscapers' sites- especially ones who rank highly. Especially in big markets these guys have paid professionals to do the copy for them- emulate what they do.
     
  7. jaec

    jaec LawnSite Member
    Posts: 123

    Thanks headz77. I will definitely follow your advice and do more research.
     
  8. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,393

    A thousand times this. It would make everyone's lives much easier if they would just write naturally. Your keywords will work themselves in on their own and there are plenty of non-content ways to work them in as well.

    Definitely try to group longer tail keywords together, as well as work in location-based (service area) content. One of the most overlooked things I see is someone say they're a "lawn care company in [major city]" and leave it at that. Work in those surrounding suburbs, towns, municipalities, whatever. Consumers' search has become more refined so that they can bring back more relevant results for their needs.
     
  9. jaec

    jaec LawnSite Member
    Posts: 123

    Tonygreek,
    We are a small lawn care and landscaping company that currently only services the Savannah area exclusively. I think that I'm doing O.K. On certain key words, but my issue is redundancy due to the exclusive service location.
     
  10. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I rank pretty well as a landscaper in my city when someone searches for landscaper in my city.

    Meaning I do not have to say landscaper / in city 3 time on a page for google to get the idea. Once is enough.

    Including a schema.org format for your business address helps too. I do not want or need calls outside my service idea.

    Write good content as others say naturally.
     

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