Too many key words?

Discussion in 'Digital Marketing' started by jaec, Nov 24, 2012.

  1. jaec

    jaec LawnSite Member
    Posts: 123

    Duekster,
    Schema.org format? Please elaborate.
    Thanks
     
  2. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    It is micro and metadata formating to help search engines know what you are talking about.

    If you say grass or bermuda, how is it to know what exactly you are talking about.

    I have not mastered the RDF, RDFa or Schema's yet and plan to get back into it over the coming month.

    Then Facebook as their open graph format as well.

    :dizzy:
     
  3. jaec

    jaec LawnSite Member
    Posts: 123

    Wow... That went right over my head, but I will research more.

    Thanks for the reply!
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    As Duekster points out, you definitely don't need to go crazy with location keywords. To further illustrate it, if you're on your home computer, hit Google and try searching for lawn care without even mentioning your location to see why.

    As for only needing to use Savannah, as it's your exclusive target, your target market doesn't include Parkwood, Oakdale, etc? That's the kind of specificity I'm referring to.
     
  5. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    To be fair, It is well over my head as well but I am playing with it.
    However, it is not needed as much as it is appreciated by search engines. There will likely come a time when it will boost you.

    It still falls in line with good content, with clear information for the web. Think of it as a card catalog in a library, Author, content, date and related topics.

    I am dabbling in Drupal which IMHO is the geeky side of CMS / open development software.


    LOL check this out. Google does not use Rich Snippets but the microdata still helps

    http://vimeo.com/29821887
     
    Last edited: Nov 24, 2012
  6. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    Can you explain this for me? Having a hard time knowing what you mean... maybe I just need need more coffee...
     
  7. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    I read it as him saying that his service area consists of only Savannah and that he fears over-stuffing his content with just the word "Savannah".

    Speaking of coffee... if you could ship me a 50lb bag of Stumptown's Ethiopian beans, that would be appreciated. :)
     
  8. jaec

    jaec LawnSite Member
    Posts: 123

    headz77,
    Just what tonygreek said, because of the exclusive area that we currently serve, I don't whant to keep utilizing the same key words "savannah lawn care and landscaping" I want my content to flow, but don't want to keep using the same words like I'm doing right now :)
     
  9. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    Thanks for the clarification, makes sense.

    50 lbs!?! I am a landscaper, not a banker! Maybe 5 lbs for a review of my SEO efforts ;)
    Posted via Mobile Device
     

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