Triple your Flyer Response w/Ethnic Name/Wong's Lawncare

Discussion in 'Lawn Mowing' started by Fareway Lawncare, Feb 27, 2005.

  1. Fareway Lawncare

    Fareway Lawncare LawnSite Silver Member
    from Canada
    Posts: 2,222

    We have areas and neighborhoods that are predominately Asian or Polish or Italian or Irish etc....

    I have found that using different flyer's for each of these areas generates better response.

    For example...Wong's lawn-care in the Chinese neighborhood....Gorzowski's Lawncare in the Polish...Mussolini's Lawncare in the Italian....O'Malley's Lawncare in the Irish etc....

    People identify w/their ethnic brothers and sisters. You will see better results w/ethnic targeted names if the neighborhood has specific ethnic concentrations.
     
  2. nobagger

    nobagger LawnSite Gold Member
    from Pa
    Posts: 3,065

    So are you telling us that you run under all of these different names?
     
  3. Fareway Lawncare

    Fareway Lawncare LawnSite Silver Member
    from Canada
    Posts: 2,222

    The fine Print on the Flyer would Read...A subsidiary of.....

    I Have only tried this In a Heavily Populated Chinese Area w/Chen...These are Very Wealthy Chinese neighborhoods....Much Better response than previous efforts.
     
  4. nobagger

    nobagger LawnSite Gold Member
    from Pa
    Posts: 3,065

    Oh I see. To me that would get a little confusing, but I understand the idea behind it. I just wonder if they figured it out they would'nt be a little ticked off and they may feel a little used?
     
  5. newbomb

    newbomb LawnSite Senior Member
    Posts: 391

    This one of your more believable posts. I actually had to chuckle at this one. It is feesable and I guess it could work, but you might offend some people if they care enough to feel misled. Some ethic groups particularly Asians are very loyal to their own. I have no doubt you would get a much higher response in these areas but you may have hard feelings down the road. I must give you credit for your willingness to experiment.

    -Paul
     
  6. J Hisch

    J Hisch LawnSite Senior Member
    Posts: 952

    Fareway, You seem to always be close to the line of BS, first it topless mowing, college kid mowing and now this. I don't think you do half the stuff you say you do. You are out there. SO full of it.
     
  7. DLCS

    DLCS LawnSite Platinum Member
    Posts: 4,380

    Well you seem to be the master of aliases.
     
  8. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Sounds like a dumb idea to me. I mean think about it, the extra hassel of printing the differant flyers then distributing to the correseponding neighborhoods. Not to mention having to explain yourself to a customers that catches on to your little scam.
     
  9. KINGjosh

    KINGjosh LawnSite Senior Member
    Posts: 531

    So under what name do you answer the phone?
     
  10. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    Now that's funny. :laugh:
     

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