I'm more into the logistics of business, than I am into looking at pictures, or telling others how much to charge. So I'll share my thoughts about a topic that is vital to our competitive industry, yet doesn't come up very often: Truck Lettering / Signage Keep it simple. Keep it real simple. And, think about what catches your eye when you're driving. Sometime on Monday you're going to be driving somewhere, fellow business owners. And you WILL see a truck, van, or car with lettering on it. And you WILL read the lettering. Now, if you're not in the market for their services - you'll forget about it within seconds. But if you or someone you know is in the market, or may be in the market in the near future - their lettering is going to get your attention and you may find yourself jotting down the number. Thats a fact! So in terms of your lettering / signage - simply state what it is you do. Don't use words or terms that only we in the industry know what they mean. You need to speak your client's language. For example, we do hardscapes. BUT.....you won't see the word "hardscapes" on our trucks, yard signs, and brochures. The average consumer has no clue what a "hardscape" is. So for us to speak our client's language, I have the following lettering on our trucks: Patios • Walks • Driveways Outdoor Living Spaces Outdoor Lighting Experts Retaining Walls Landscaping Water Features yep, all that consumes space! But....we just summed up what it is that we do, and we did so by talking THEIR (the clients) language. We just told Mr & Mrs Homeowner who are following behind the truck, whom are in the market for a patio for their new home, that we do exactly what they're looking for - we build patios, and.....we CAN landscape it.......and......we can bring it to life at night.......and.....we can add relaxing sound! Lets go further: *wrapping* I have mixed feeling about "wrapping" trucks in vinyl lettering with photos. I used to be an advocate of wrapping. But ya know, in terms of the LANDSCAPE industry, sure wrapping may look very nice, but ya know, really, no one is able to really see the photos and the detail in the photos because it's hard to take all that in, along with the list of services offered, the company name, and the phone number and/or web address as you're driving 55-65 mph down the highway. And usually the list of services, the contact info, and company name cover over the photos! As it stands righ now, I do not recommened vehicle wrapping for the landscape industry. (Although, I do plan to have a photo of a hardscape on the rear window of my truck, but I will use a very simple photo, and I'm limiting it to the rear window only, vinly lettering is on the tailgate, this way the photo won't be covered up) .