Truck Lettering?

Discussion in 'Starting a Lawn Care Business' started by colawnbarber, Mar 16, 2013.

  1. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,485

    Honestly probably not very much, but like krazy Kajun said its about branding....that's the main reason I have my truck lettered. Although with the new trailer I got I do think I might have some signs made up for the gate....
     
  2. herler

    herler LawnSite Fanatic
    Posts: 5,144

    Displaying any business information on a motor vehicle require that said vehicle be insured commercially.
     
  3. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,485

    Mine has had commercial auto insurance since I went legit in 2011...
     
  4. lawnlandscape

    lawnlandscape LawnSite Senior Member
    from Midwest
    Posts: 780

    I agree with the talk about branding. But we have picked up countless neighbors of our customers because they know who to actually call also.

    None of our trucks are lettered basically. We really letter them up nice... and it only costs us about $400.00 per truck.

    Hands down, the best return on investment... unless your driving around in a bunch of junkers.
     
  5. JimMarshall

    JimMarshall LawnSite Senior Member
    from NW PA
    Posts: 305

    It is dollar for dollar, the absolute best advertising you can do.
     
  6. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,485

    well my truck isn't new it's a 96 f350 all white, with no big dents, a few small dings one the size of baseball in above the taillight and very little rust no holes from rust, but i guess compared to most of the landscape companies around me my truck is "junk" maybe that's why i don't get any calls from. I do get a lot of compliments on it from customers, but its not a 3-6 year old truck like my companies around me drive, but they have all been around 20 years, so considering i'm only starting my 3rd year, I'd say things are going quite well.
     
  7. lawnlandscape

    lawnlandscape LawnSite Senior Member
    from Midwest
    Posts: 780

    If its in decent shape, I'd letter it.

    The oldest truck in our fleet is a '94 Chevy 2500, that I bought 4 years ago, and lettered it.

    Maybe you don't want to spend $400 and have it stand way out, but you should get it lettered.

    My 2 cents.
     
  8. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,485

    It is and has been lettered since i bought it, just hasn't gotten me any calls yet.
    Posted via Mobile Device
     
  9. Triton2286

    Triton2286 LawnSite Member
    Posts: 215

    Every point made I agree with.

    And think of it this way. Your servicing a property and a neighbor notices you with no lettering. You may get glanced at and nothing more, or they have to come over and interrupt you just to find out basic info.

    Truck is lettered and they glace, go look you up and either call you later or come up and briefly interrupt you with more interest because they had the chance to look you up already, give them a card and your back to work with a better chance at a new customer.
     
  10. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,485

    very true, that's why i did get my truck lettered and kept it, I'm gonna have something made up for my landscape trailer tailgate, very soon, should have it ready for when the lawns start growing, so hopefully by the end of april.
     

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