Truck/Trailer Appearance

Discussion in 'Trucks and Trailers' started by newguy123, Dec 21, 2012.

  1. Plowguy43

    Plowguy43 LawnSite Member
    Posts: 29

    I wish there was a Like or thumbs up button here, because that is a great post.
     
  2. 32vld

    32vld LawnSite Gold Member
    Posts: 3,984

    Pulling up in a $40,000 work truck is not the same as pulling up in a $80,000 personal vehicle.

    The nice truck reflects positive on the business. They are not fly by night broke ass.

    $80,000 personal vehicle to many indicates that he charges too much. Specially when the customer can not afford a $40,000 vehicle.
     
  3. 32vld

    32vld LawnSite Gold Member
    Posts: 3,984


    Exactly that his image helps him land those job.

    People will not go into a greasy spoon and pay $500 for a dinner for two.

    Yet they will pay that gladly in a 3 star restaurant with white linen table cloth and napkins.

    Though to state that his revenue numbers are good. Without knowing gross and what goes into his pocket, eh.
     
  4. Plowguy43

    Plowguy43 LawnSite Member
    Posts: 29

    I think a lot has to do with your target market as well. Lower income will scoff at an expensive truck, whereas higher end customers want a high end company
    Posted via Mobile Device
     
  5. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,099

    I do not know of one successful company that doesn't have half decent matching stuff. It's marketing 101

    Just because someone has a fleet of matching trucks doesn't mean he's broke as ****. We had 30 trucks where I worked and every single one of them matched. Even the Prius's all matched. Image IS everything. Not everyone thinks like YOU do

    If you drive a pos expect pos customers. That simple
    Posted via Mobile Device
     
  6. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,099

    It doesn't matter. Image is everything.
    Posted via Mobile Device
     
  7. Plowguy43

    Plowguy43 LawnSite Member
    Posts: 29

    believe me I get what your saying, there are places by me that will slam the door on you if you show up in a nice car. I have the same problem with businesses that I write policies for, I know when to drive my truck and I know when to take my nicer car. Image "is" everything
    Posted via Mobile Device
     
  8. ed2hess

    ed2hess LawnSite Fanatic
    Posts: 13,138

    That is the way it is here. They will Not ask a guy that has a nice truck and trailer for bid. They know the price will be more and that is in ehe 300k as well as the million dollar homes. One of the biggest small yard companies gets his trucks from Talibon after they throw them away. And you would call his trailers junk. But the Roving Gardner is cutting in million dollar homes next to the only home we have in neighboorhood.
     
  9. RSK Property Maintenance

    RSK Property Maintenance LawnSite Bronze Member
    Posts: 1,486

    I drove and still drive the older "pos" truck a few times a week. just hit 290k in the old 7.3 and still continue to get great customers, I have had a few over the years and I mean literally only a few that were not good customers and I dropped them. but the others have lasted. the customers that see a nicer newer truck, think (a) wow look at his newer nice and shiny truck on those fancy wheels, he must do a good job and be successful, (b) wow look at his newer nice and shiny truck he must charge a lot. The customer who thinks b is probably not a customer you want to have because they are cheap, and if they don't agree to your pricing then you probably don't want to work for them unless you have no work then you need to work for whoever until you are booked solid then you can weed out the customers you don't like and build a list of perfect clients.
     
  10. 32vld

    32vld LawnSite Gold Member
    Posts: 3,984

    People expect a old truck to have faded paint and show some wear and tear.

    Though they are turned off by the old green truck that has a blue hood, red LF fender, white LF door, stoved in RF door, and has just is covered in as much rust as paint.

    Also having a nice truck does not imply that you will get rid of customers that you do not like.

    Every customer that pays full price is liked.

    If Landscapers would stop buying trucks that they could not afford they would not be desperate for work to make huge truck payments so they would not have to low ball. Hence no need to drop any customers because he would of not taken on any low profit customers.
     

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