TV advertising

Discussion in 'Starting a Lawn Care Business' started by throopguy21, Feb 1, 2013.

  1. throopguy21

    throopguy21 LawnSite Member
    Posts: 11

    i have a meeting with the advertising director for the local abc channel and was wondering what sort of success you guys have had with tv advertising? It pretty expensive but living in a large city like i do, i think i'll get quite a few calls. My ad is pretty good too. Has anybody used it?
     
  2. Landrus2

    Landrus2 LawnSite Platinum Member
    Posts: 4,812

    Man that is great how much are you paying for that commercial.is it going to run on prime time:waving:
     
  3. throopguy21

    throopguy21 LawnSite Member
    Posts: 11

    i'm going to buy a slot during primetime yea. i'm thinkin maybe $3500 for a 4 week run playing 6-8 times a night. im not totally sure yet tho.
     
  4. CreativeLawncareSolutions

    CreativeLawncareSolutions LawnSite Silver Member
    Posts: 2,025

    If you're not prepared for what potentially could be a major onslaught of calls then this could do more harm than good.

    If you have a good phone system, lots of crews, etc....go for it. Rock on.

    If you're just a small operation for now I'm just not seeing it.
     
  5. throopguy21

    throopguy21 LawnSite Member
    Posts: 11

    Yeah i have one truck for now but i have the capital to pick up another rig and i have available guys. With that being the case should i still hold off? I may just stick to radio and direct mailing and door to door action for now.
     
  6. CreativeLawncareSolutions

    CreativeLawncareSolutions LawnSite Silver Member
    Posts: 2,025

    I'd just be worried about pissing people off. There are a lot of threads on here about growing too quickly and the pitfalls that come with that.

    What if you signed up 200 new accounts and picked up 100 odd mulching/landscape jobs from the ad campaign? At first glance you'd be like "Hell yeah! I'm rich!"

    Then you have to do the work....uh oh
     
  7. throopguy21

    throopguy21 LawnSite Member
    Posts: 11

    yeah that could result in a shitload of calls and as a result i might have to say no to a lot of people. but like i said i do have the capital for another rig. i see what you're saying and i'll take that into account, i'm getting back into this after working for the man for about a year. prior to that i ran my company successfully for most of high school and a few years after that so i do have the skill and the network of past employees.

    But again do you think i should get the foundation of the company established before i grow explosively like that? I'm thinking i should because although it was only a year ago that i sold my company i'm sure things in the market have changed. I think i'll put the ad on hold for now.
     
  8. CreativeLawncareSolutions

    CreativeLawncareSolutions LawnSite Silver Member
    Posts: 2,025

    I'd probably hold off too. Use that $3500 for a killer website with great search engine optimization. Get some really nice postcards sent out to specific neighborhoods. Buy a new Stihl BR600 backpack blower. Get a great new trailer. Stuff like that is what I'd do with that money.

    I guess the tv add could've bombed too. That would have stung.
     
  9. Patriot Services

    Patriot Services LawnSite Fanatic
    Posts: 12,708

    I live in a huge metropolitan area (Tampa Bay). BrightHouse networks does all the local tv commercials. Honestly I have never seen one for a lawn and landscape company. The closest I've seen is the TG "weedslayer" spot. A few construction and sinkhole companies, but nothing in our field. I'm not sure about the size of your viewing area. I gotta agree with other posters on using the funds for other forms of advertising. A website that points the search engine to "Bath lawn and landscaping" key words would probably give you a much better ROI. The web has replaced the yellow pages which used to be the number 1 form of advertising.:usflag:
     
  10. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

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