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TV spot 4pm on Thanks Giving

Discussion in 'Christmas Trees & Seasonal' started by mcoates, Nov 2, 2010.

  1. mcoates

    mcoates LawnSite Member
    Posts: 31

    Gentlemen,

    My local news station just contacted me about doing a 2-1/2 minute spot on there TV show the day of Thanks Giving rite after the game. I'm having trouble considering doing this so any advice would be good. The total cost is $5650 which include a 2-1/2 min spot on the show and a 30 second commercial everyday till the end of the year. Does anyone have any experience in this business with TV?

    Thoughts and suggestions are welcome

    Thanks
     
  2. ajslands

    ajslands LawnSite Silver Member
    Posts: 2,239

    Speak clearly and well!
    Posted via Mobile Device
     
  3. Tq23

    Tq23 LawnSite Member
    Posts: 98

    I have no experience in tv ads, but that seems like alot of money to spend late in the selling season. How many jobs would you need to generate to breakeven on the cost of the ads? Also, you don't need the ads everyday till the end of the year, by Dec 15 the selling season is over. Can you get a reduced price and stop the ads around the 15th?
     
  4. mcoates

    mcoates LawnSite Member
    Posts: 31

    Well I'm thinking around 11k-12k just to break evening on the cost of the ads. With only fifteen days to do it that may be all I'm able to do. By the way this is my first year in the business. Maybe if the cost was half of that it would be worth it, so I'm going to ask if she can reduce the cost if I went with out the commercials.
     
  5. GunnPropertyServices

    GunnPropertyServices LawnSite Senior Member
    Posts: 374

    i would find out when the commercials would air what time of the day and get it in writing. its alot of money to put down with out researching how this type of advertising pays off for what you do.
     
  6. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    Posted via Mobile Device
     
  7. shade tree landscaping

    shade tree landscaping LawnSite Senior Member
    Posts: 915

    the 2-2.5min spot on the TV show I think is a waste of money. After a game, very few people actually sit around and watch whats next. Also on holidays, I know around my house the TV might have a game on, volume is low and no one is sitting there watching it, just glancing from time to time.
     
  8. turf hokie

    turf hokie LawnSite Silver Member
    Posts: 2,743

    Forget paying for it, figure out how to convince them to so a spot for you as part of the 5,7 and 11 o'clock news.

    Have them come film your guys doing an install, interview you, one of your good customers.

    Make yourself news worthy, they obviously already think what you do is worthhile, otherwise they would not have tried to get in touch with you to do a tv ad......
     
  9. unit28

    unit28 LawnSite Bronze Member
    Posts: 1,557

    <<warning, this may turn into some sort of rambling>>I

    I'd lean towards why hiring a knowledged pro is safer than breaking your own neck and details are what sets us apart. Plus, more people today are hiring the pro for that reason.

    Showing the tricks of custom cutting, use of special tools and tricks I'd keep to myself as it may inspre someone to try it, only to wind up failling miserably.

    The general public can read directions on the box or hire a pro.
    You shouldn't act like you're better than the competition, but better for the consumer
    We as pros must understand roof and ladder safety, safe practice with electricity plus be an expert in exterior lighting design and coordinating oh and don't forget the daytime decore.


    Q&A...
    How many lights does it take to wrap a tree
    How wide is the C9 bulb spacing compared to other brands
    LEd lights are the rage such as icicle lights were when they first came out
    Given a question about how many lights can you hook together? well look at it like how many amps can you draw on a circut instead

    What drew me in as an installer years ago was how cool the lights were in the design. I'd try to skip the tech talk and talk about jazzing up the atmosphere with colorful displays.

    I think I better stop now.
    I'd skip the commercials and go for promoting our business.
    Market what we do as a good thang.

    good luck!
     
    Last edited: Nov 4, 2010
  10. addictedtolandscaping

    addictedtolandscaping LawnSite Senior Member
    from NY
    Posts: 569

    No TV for me, but I do have a meeting with one of the radio stations on Monday to discuss running some ads. Depending on the cost I am inclined to move forward with this as they are already playing "our songs."
     

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