I agree with you on this, I have spent the majority of this year's advertising on setting a brand for my business and it has worked so far. I am able to charge a better rate and get better customers because of it. I did like most of us when we started out, I took everything that came along. I learned a lot from this in a good way. I am more selective in the work that comes in and price it higher than in the past, and actually close more sales than when I was starting out. Most of my advertising is targeted at people who make over $100K/year and it seems to work well.