People are cheap. They want you to make $10/hr while doing work for them. It's not just in the lawn care industry either... I started working with a reputable roofing company. They're probably the most expensive company in the area. Even though 99% of our work is through homeowners insurance, people STILL don't like our prices. I always have to remind them that the insurance is going to pay for the roof. If the end price is $9000 or $14,000, they still pay the same deductible. Why would you slack on quality for your insurance company to save money?? lol.