I often don't have time to look at threads but this one just grabbed my attention. Its good and has valid points. In every business there will always be a race to the bottom, who can be the cheapest. That's a race you can't win, and furthermore you don't want to win that. What's left is to race to the top, be the best you can be and provide a remarkable service your client can't live without. Mowing grass, sure anyone can do that. However, not everyone can stay in communication with their clients, do what they say they'll do when they say they'll do it, be professional, do quality work, etc. If you do all that, and price it where you need to be to make money, stay persistant, you'll grow. It's the same in any business. The more you let the lowballer bother you, the more it will. And don't give me the "you have to be cheaper because we are in a down economy." Just because the tide is out doesn't mean there are less fish in the ocean. Believe in your company, what it brings to the table, what it stands for, and the quality that has gotten you to where you are today. Once you do that you'll careless about the lowballers.