Using SEO to improve online lead generation

Discussion in 'Digital Marketing' started by Barrett Landscaping, Jul 29, 2014.

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  1. Barrett Landscaping

    Barrett Landscaping LawnSite Bronze Member
    Posts: 1,600

    What do you exactly mean by this tony?


    - My educated guess would be your mobile/tablet traffic will indicate that your site should be mobile-friendly or responsive.
     
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,405

    In this day, everyone should have a mobile-friendly or responsive design site. Responsive designed sites are those that look the same, regardless of device or screen size, resizing or shaping the content to always look nice and legible.

    Across all sites I have, that traffic is over 30%. Specific to your area, I can give you numbers when I get back to the office, but I'd guess it's in the 29-34% range.

    Basically, you want to make sure 1/3 of your audience isn't struggling with your site.
    Posted via Mobile Device
     
  3. Barrett Landscaping

    Barrett Landscaping LawnSite Bronze Member
    Posts: 1,600

    gotcha that makes sense
     
  4. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,938

    don't want to speak for Tony, but for myself you have the name "Young Entrepreneur Landscaping" which calls to mind someone young and enterprising and getting in there and mixing things up. And the people referring to you as YELL, that also conveys something exciting and, well, worth yelling about. And then the logo is yet another leaf/tree and a script font, same as I've seen on trucks all over the country for decades. Funny thing about marketing is if you tell people you're someone worth talking about, they'll talk about you. I think your branding could take advantage of the elements I mentioned. Does that make any sense?
     
  5. Barrett Landscaping

    Barrett Landscaping LawnSite Bronze Member
    Posts: 1,600

    Gotcha. We do that to an extent already with our uniforms and post card mailers but definitely see more ways to put it to use. Funny you mention the lettering on my trucks. Believe it or not I have gotten countless compliments on their appearance and lettering layout. I guess people like the simplicity of.it.


    More in line I met today with a company that specializes in every aspect of marketing for an overall marketing plan strategy. Pretty interested in hearing what they have to offer.
    Posted via Mobile Device
     
  6. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,054

    My thoughts on the website:

    - I agree that the bones are in place, but it needs some fleshing out.
    - Not a fan of background images period. Maybe just in the header? But not the whole page usually.
    - Sliders on autoplay are great if your pictures are unbe-freaking-lievable. Otherwise they just distract from the text- which is what will usually make or break the conversion. If you keep a slider, don't have it autoplay. I love this article on landing page design: http://moz.com/blog/most-entertaining-guide-to-landing-page-optimization
    - Text seems a little small to me.
    - Do some looking around at other landscaper's websites- especially the guys who are on page 1 AND who are only 15-20 year old companies. Those guys often have websites you can emulate.
    - Keep pics of equipment to a minimum. Clients rarely care about that stuff.

    I have a couple thoughts to go along with the feedback on your branding. Keep in mind that these are just my opinion and that you know your company and clients best.

    - Now seems like a good time to position your brand for the next leap. I agree the the YELL thing could be great for you. Maybe the "young entrepreneur" angle could be pushed to the background?
    - No reason to hide the fact that you are also going to school, I am sure that plenty of people will take that as a positive. However, some people may wonder how you can do both. I would spell that out clearly- either on your About page or on a separate page that is easily found from the About page.

    Just my 2 cents :)
     
  7. Barrett Landscaping

    Barrett Landscaping LawnSite Bronze Member
    Posts: 1,600

    I do mention in my about page that I am in college still. While i do see why yell may seem more important than young entrepreneur they in reality are intertwined. I use both to play off of one another. One is a call to action while the other is a major symbol of me and my company that people can get behind and support
    Posted via Mobile Device
     
  8. Barrett Landscaping

    Barrett Landscaping LawnSite Bronze Member
    Posts: 1,600

    Maybe I should mention if there is some confusion as well. Yell stands for young entrepreneur landscaping bllc so they are both tied together essentially
    Posted via Mobile Device
     
  9. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,054

    Sorry, didn't mean to imply that you were hiding it. Just saying that while it might be a positive to some, it is probably a barrier to others. I would address that if I were you- and since you will be adding/tweaking site content, might as well do it now.
     
  10. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,054

    Totally get that.

    I think that what we are getting at, is that the "Young Entrepreneur" thing can probably only take you so far. I have gotten the impression that you are trying to build and grow for the long haul, so maybe you will eventually have to de-emphasize the "Young" aspect. Maybe that is now, as you make a push to establish your brand online. Or maybe it is later. Maybe it's never :)

    The good thing, as Tony and PC have alluded to, is that your acronym YELL is really great. Maybe, at some point, that should be your primary identity?

    Just a thought...
     
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