Using stock photos in advertising

Discussion in 'General Industry Discussions' started by Precision Lawns, Mar 10, 2006.

  1. Precision Lawns

    Precision Lawns LawnSite Senior Member
    Posts: 283

    I have been reading a bunch of threads on here about how different companies do their advertising/marketing. I was surprised to learn how many companies use stock photos (of properties they did not do) for websites, flyers, newspaper ads, business cards, etc. I just always assumed that if a company was going to show a photo in their marketing material, then the photo reflected the work of that company. We only use pictures of properties we've actually worked on in our marketing (which is why the website is still a bit light on photos...kept forgetting to take the digital camera with us last season! Made a resolution to photograph all of our properties that we're allowed to this season). I'm sure we could make our stuff look a whole lot more enticing if we used pictures of other people's work, but we didn't want to mislead our customers. So I'm wondering, does anyone else make it a point to use only photos of work they've done, or do most companies use stock photos? I'm not attacking those who do, I'm just simply curious, since as a customer I always made the assumption that the ad I was looking at reflected the work of the company, and I'm wondering how true that is. Thoughts?
     
  2. hackitdown

    hackitdown LawnSite Silver Member
    Posts: 2,501

    I have used both, using stock mostly because the photography was superior.
     
  3. westwind

    westwind LawnSite Senior Member
    Posts: 444

    We also use both, quality is better in the stock, and you can get exactly what you want.
     
  4. Coreyb

    Coreyb LawnSite Member
    Posts: 146

    whatever you use, you must get a release. your customers will probably be okay with it, because of your relationship and it most likely not cost you any money. stock photos usually run several hundred dollars.
     
  5. Precision Lawns

    Precision Lawns LawnSite Senior Member
    Posts: 283

    We have a place in our service agreement for customers to sign if they're OK with us taking picture of their property and using it for advertising. Those are the only ones we'll photograph.
     
  6. Allen@hilltop

    Allen@hilltop LawnSite Member
    Posts: 27

    I use stock photo for brochures and postcard mailings. The quality is much better for printing in 4-color.
    I use a mix of photos on my website, mine with a few stock and of course all my own work in my portfolio that I carry will me and show to customers.

    If you want, you can see my last printing project on my website. Once on the site, follow the lawncare link on the left and click on download Maintenance Brochure. This uses all stock photos.

    http://www.hilltopinc.com/
     

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