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Val Pack coupons...

Discussion in 'Business Operations' started by gogetter, Mar 15, 2003.

  1. gogetter

    gogetter Banned
    Posts: 3,256

    I did a search, found some stuff, but some was older. A lot of new members here, so here goes.

    I called the Val Pak people to get some prices. $375 for 10K homes if I commit to 2 mailings about a month apart. So in the end it would be 20K mailings for $750.
    This is right around 4 cents each.
    They do all the layout/design, printing and mailing.

    I was going to do door hangers, but they are almost the same price ($369) for only 2500, and I have to distribute them myself or pay someone to put them out which would cost me quite a bit. Plus it's very time consuming. But I know the response would be better.
    The cost of the hangers and cost of distribution (if I pay someone) would work out to about 28 cents or so, each.

    What do you guys think? Wondering what kind of response I might expect from 20K mailings (10K x 2, a month apart).

    If I got 1/4 of a % response total, that would be 50 calls. If I was lucky enough to close 50% of those, I'd get 25 new customers, which is right about what I want to add to my current customers.

    Think 1/4% response is realistic?
  2. idugaholez

    idugaholez LawnSite Member
    Posts: 42

    I designed my own fliers when i first started. I used a copy machine with my own paper, and in the end, I made 1000 fliers. I took them and tri-folded them myself- a few hours worth of work. But in the end, my cost was $18.88. I went door-to-door myself, and out of all the advertising, to this day, it was still the best thing that Ive done. If you have your own computer, which obviously you do, i'd do it that way...

  3. wojo23323

    wojo23323 LawnSite Senior Member
    Posts: 608

    I have not tried Val-Pak but for that price I would. How long would it take you to distribute 10,000 flyers? I'd say days and days, maybe weeks. During that time you could be out earning money not walking door to door. My opinion is do it and let us know the results.
  4. idugaholez

    idugaholez LawnSite Member
    Posts: 42

    In the spring, when its too wet to do anything else, in a days time, i ditributed about 250- 300 fliers a day. The best part was, I picked the neighborhhood. I selected where they went.

    I also kept some, so when I did a job in a neighborhood that I liked, I would take 10 minutes and distribute 10 to 20 flyers.

    You can say what you want, but its more personal than valpak, and around here, that means something.

    Also, when you look at the results, I got a more results from those fliers, than any other ads that Ive done. That includes the local paper, and the Yellow pages. I still have fliers in my truck to pass out...And much cheaper than val pak.

    And besides, what else is there to do on a sunny day in spring, when the ground is too wet to do anything?@!

  5. Green Finger

    Green Finger LawnSite Senior Member
    Posts: 839


    Based on what I know, If you use Val Pac you will get the calls. In My opinion Val Pac is better than flyers because if people see that you took the time to get your advertising done professionally they seem to call more. Not knocking flyers it's just what I know. I've been doing professional advertising for about five years. It works.

    Advice: 1.Make sure you have someone answering the phones. 2.Also run coupons, people love to see coupons.
    3 Pick a high income areas to advertise with.

    Also people will save their Val Pac flyer and call you three months down the road.:blob3:
  6. Mike Bradbury

    Mike Bradbury LawnSite Senior Member
    Posts: 493

    around here the Val Pacs come stuffed in an envelope with about 50 other ads. ours get tossed in the trash without even looking through them, just too many to bother.
    Someone takes a door hanger off they'll at least glance at it before crumpling it.
  7. gogetter

    gogetter Banned
    Posts: 3,256

    idugaholez, I should explain that I have done the flier thing before, although not in big numbers. It does work well, but it's a pain to put them out.
    I averaged between 1% and 2% response both years.
    This year I'm going full time so I would need to put out large numbers of fliers to get the amount of customers I want.

    I thought maybe the val-pak was the ticket, but after doing some more searching on here, it's seems like the response rate is less then I was hoping for. If I couldn't get at least 50 calls from 20K homes (1/4 of 1%), it wouldn't be worth it to me. And from the past posts I've found, it doesn't look like that's going to happen.

    Oh well, I gotta go stretch and get ready to do alot of walking this spring! LOL!.
  8. LakeSide Lawn and Landscape

    LakeSide Lawn and Landscape LawnSite Senior Member
    Posts: 337

    for the price i would do both,if your budget allows it.Maybe 5,000 flyers on colored paper (around $220) at %1 that would be your 50 calls.I know you wont close that many for weekly mowing accounts but it would save you alot of time.Then hopefully you get30 calls from the val-pak and boom your in business!!!!!:D oh yes i forgot to mention,if it were that easy everyone would be making millions in the lawn business.:D :cool: ;)
  9. HBFOXJr

    HBFOXJr LawnSite Bronze Member
    Posts: 1,712

    I did 30,000 in one shot last year. Color both sides, fert offer on one side, irrigation on the other, listened to and followed ALL THEIR suggestions. Result- 2 redeemed coupons from EXISTING CUSTOMERS that were no even entitled to the offer. I've made up my mind, now you can make up yours.

    I know from reading, seminars and 31 seasons behind me that repetition is a must but in my world, you gotta show me something for 30K exposures.
  10. Mike Bradbury

    Mike Bradbury LawnSite Senior Member
    Posts: 493

    My wife and I own a food franchise where we are required to spend 5% of our gross on advertising. Lots of experience that past 6 years.
    Val Pac is the most worthless effort we've done, for the reason given. TOO MANY ads in one place. Nobody looks through 100 ads to find yours.

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