ValPak

Discussion in 'Pesticide & Herbicide Application' started by LizardLawnCare, Dec 3, 2003.

  1. LizardLawnCare

    LizardLawnCare LawnSite Member
    from Ohio
    Posts: 13

    Has anyone ever run ads in ValPak for a lawn care business?

    What type of response did you get?
     
  2. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,134

    good 2 so so all depends where u run and what u say in add u may also be in competition with other people in the same pack
     
  3. LizardLawnCare

    LizardLawnCare LawnSite Member
    from Ohio
    Posts: 13

    How many homes did you solicite and about how many customers did it bring? If you don't mind sharing.
     
  4. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,134

    they have zones with 10,000 in a zone i did 20k got 5-10 calls each time out
     
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

  6. bobbygedd

    bobbygedd LawnSite Fanatic
    from NJ
    Posts: 10,178

    i bought one zone. hit 10,000 homes in prime season. cost me 6 bills. got 3 calls, landed 2 clients, not worth it imo
     
  7. LizardLawnCare

    LizardLawnCare LawnSite Member
    from Ohio
    Posts: 13

    We are looking to run 50,000 X2 (Feb & March) at about $3,200.00. Right at about 3 cents per house hold. That is for full color 2 sided on glossy paper. Some local landscapers are cleaning up with these. We are also going to do the door to door flyers/hangers as well. All I would need is about 20-25 customers out of 50,000 mailings (we picked highly dense home areas with not many apartments) to make it worth the money. They say the key to ValPak is repetition, thats why we split the 100,000 fliers into 5 areas of 10,000 2 months in a row.

    Do you guys think I'm nuts or is it reasonable to get 20 - 25 customers from 50,000 homes? I am pretty confident about our closing percentage, this last year out of 125 new estimates only one did not sign-up.
     
  8. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,134

    if u signed up that many people u bid 2 low
     
  9. impactlandscaping

    impactlandscaping LawnSite Silver Member
    Posts: 2,332

    I agree with Dusty-I am happy to get a one in ten signing on estimates.Maybe you don't have the competition that we have here.If you can get 99.9% signing, more power to ya;)

    BTW-We wasted 2500.oo on Valpak.I think everyone keeps the pizza coupons, and throws the rest in the trash.:D
     
  10. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Yeah....that's pretty much what I do:laugh:
     

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