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Discussion in 'Business Operations' started by Island Lawn, Mar 14, 2001.
I'll bet you got a buck two ninety eight in THAT lettering.....
$500 for the vynyl lettering and $800 for the green paint
What truck lettering DOES do is augment other advertising.
People get a flyer/phone call/see ad and think "Oh, I've seen them around".
This is possibly a greater value than the truck letting being a direct advertisement vehicle.
That's my thinking Kent.
A person may see my van "all over the place!"
It's hard to get that kind of coverage w/ flyers w/o getting fined for littering and!LOL!
Now I'm going to give you one of my free marketing tips. Wherever you drive with this thing, especially if there's no trailer behind it, park it where it can be seen by the most people.
In a parking lot, park close to the street, and pull far enough that passersby can see the logo. Do this always. It sounds like a little thing, but I can't tell you the number of times I had people say "I've seen your trucks around," back when I had a single pickup.
Make yourself VISIBLE.
We've done this in a couple of wys. First we have one 1ton dump, in school bus yellow. Lettering in vinyl. This is an attention getter. Second a 6x12 trailer professionally screened on all 4 sides. Trailer is black with yellow and green lettering. Can be seen from a mile away. Park it on the street in front of your jobs. That lettering cost me $500 and got me a $20K job the second week I had it. Magnetic signs are a testament to the permanence and commitment to your business.
Back when we only had 3 or 4 trucks, we used to repaint the wheel rims every 4 months. Changed the colors slightly. Couple years later, we heard people say that we had several dozen trucks. We also numbered the trucks. No single digits, and none were consecutive (example: 11, 16, 24, 33).
Perception is reality.
Perception BECAME reality.
LOL That one is funny to me. Stonehenge was going to be in those parking lots anyway, so parking strategically was an easily done marketing strategy. But taking the time to paint rims different colors & thinking about & taking time to manipulate public perception, that's thinking outside of the box. You didn't have a choice but to grow into your perceived size. Wow.
I had thought of doing the same thing, but I had pangs of guilt that stopped me. Barely.
I had even come up with a numbering 'system' so that if anyone ever asked - "why do you have trucks with numbers much higher than the # of trucks you have", I would have a logical explanation.
First digit is vehicle type:
1 = pickup
2 = small dump
3 = large dump
4 = skid loader
Second digit identifies the number of the vehicle in that category
1 = First vehicle in that category
2 = Second...
3 = 3rd...
So your first pickup would be numbered '11'
Still might do it. JAA hit the nail squarely on the head. Perception is reality.
Here's another freebie tip - wear a hat. Not a ball cap. Check out my website, the planting page. I'm the one in the Panama Jack style hat.
You don't even know how many people have seen me or my guys so many places that we've never been, because they saw the hat. And then said "There's that Stonehenge guy."
Cheap marketing, but it keeps your company in their heads.
Another thing to think about when you have your vehicles lettered is to drive like a complete gentleman. It is funny how much of a better driver you become when your name and phone number is in big bold writing right there on the side of your truck. Always remind your employees to drive decent because they are representing you. Potential clients WILL remembver your name if your trucks are being driven aggressivly, but NOT in a good way.