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Discussion in 'Business Operations' started by Island Lawn, Mar 14, 2001.
Ain't that the truth !!
BTW, very nice truck. The two-color thing is really attractive.
You're right about driving like a gentleman. I must not normally drive like one, because by late June I'm wishing I could put magnetic signs on to COVER UP my company identity, drive fast and flip the bird when it's appropriate.
Be sure to take your hat off too!
Stone or is it Mr. Henge
That is why the lord invented rental cars. LOL
Back in the 70's my uncle had started a trucking/paving/excavating biz. he started out with five trucks, big tri-axles. He had the trucks painted hot pink. You laugh at hot pink within three years he had 40 trucks on the road. everything was pink rollers, trailers, etc. his trucks were in the papers and everyone talked about how wacky they were with the color. he swears that the color is what blew his business up....
In the advertising business that is what they call a "hook" and I think your uncle found one big enough to land Moby Dick.
My employer recently had the body & paint done on the welding truck I drive. From the body shop, it went straight to be lettered, by airbrushing. He also had planned on having a mural done on the hood. Since I'm the only one who drives it, he asked what I would prefer. Naturally, I replied "Something skydiving related" since that's my obsession, at least from May thru October.
With the help of some photos for ideas, and thanks to the artist's talent, there is now a mural showing two people in freefall holding a banner with our company's name on it. The clouds in the background trail off down onto the doors, where they draw your attention to the company name painted there as well.
I realize this isn't a cheap way to go, but it definitely gets noticed!
One other effective marketing strategy, no matter what style of lettering you choose, is to keep your truck clean. I know it feels like a losing battle in the winter months, but it works!
Sounds like your company owner is doing more than marketing to the customer.
I'm sure there aren't too many companies out there that'd have a truck painted to the specs of the employee driving it. He wants to keep you, and is willing to paint a truck with something personal for you so there's buy-in from you.
Just this week had lettering done for my dump truck and it was produced for me by a company called Fast Signs. They do lettering in many formats but the one I like to work with is pre-cut vinyl. I had this on the truck and looking (I applied it myself) fine in less than an hour. The price was very reasonable to go from an anonymous dull looking truck to a nice professional looking piece of equipment for my business. More than that the dump is just fine but how could anyone know how to hire it for any work without a good lettering job? I'm not sure if this company is national or not but I am certainly pleased with the service, price, and most of all the quality.
Here are the pics that R.W. Nagle was trying to post: