I was driving around my beloved Muskoka today and I had a thought. A really interesting, good thought if I may say so. What could we do, individually and collectively, to increase the importance and necessity for quality, professionally designed and installed outdoor lighting systems in all markets of North America. (I like to think BIG!) Well here is one way: A: Start by calling on your home insurance company. Or better yet develop a "one pager" fact sheet and send it to them. Inform the insurance industry that residential properties that have professional outdoor lighting systems are safer, and more secure. Those homes that have outdoor lighting systems should be given a break on the insurance policy premiums. They are less likely to have trip / slip & fall accidents, and they are less likely to be broken into. (We have all been preaching this information to our clients for years, why not to the insurance industry?) B: Organize! Lets get our industry "on message"! Get the AOLP to form a committee. Start plastering this information to the entire insurance industry. Then start pressing local and state/provincial governments to back our cause for safer, more secure communities. Make this our industry's mantra for the next decade. I am certain there is a case for this type of PR and Lobbying campaign. By having the insurance industry essentially endorse our work as necessary to ensure a safe and secure property we will see demand for our services skyrocket. Look at what drivers education programs tied to auto insurance rates has done for that sector. Here in Canada, the Province of Quebec has made it a law that ALL automobiles registered in that province MUST use Snow/Winter tires from Nov 15th to April 15th. Guess what? I cannot find a set of Michelin X-Ice tires for my wife's new van ANYWHERE! They all went to Quebec! By educating the insurance industry of the benefits of our systems we could stand to make outdoor lighting a necessity rather then a luxury. So, who wants to join me in this? I think we have nothing to lose and everything to gain. What do you think?