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Was this really smart advertising?

Discussion in 'Business Operations' started by procut, Mar 28, 2007.

  1. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Recently, I saw a TV commercial for a local auto body shop. They had a customer saying that he took his car with a rattling door pannel to the dealer for repair and got an estimate. He then said that he went to this particular shop, where they gave him coffee and fixed his car FREE of charge.

    Now, I can see their point, but do you suppose it will lead to a bunch of people comming in wanting little stuff done for free on their cars? I mean, if they did it for him, why not someone else?
  2. RedWingsDet

    RedWingsDet LawnSite Gold Member
    from Detroit
    Posts: 3,556

    well as long as it gets someone through the door, i dont think it matters to them.
  3. ACutAbovesiny

    ACutAbovesiny LawnSite Senior Member
    Posts: 590

    If you still remember the ad and the name of the company in a week then it is good advertising.
  4. Howard Roark

    Howard Roark LawnSite Senior Member
    from Texas
    Posts: 806

    That's the hook. It's up to the sales people to weed out the looters looking for freebies and to close the others. Get em' in the door, and let good sales people and statistics take care of the rest.


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