Was this worth the hassle????

Discussion in 'Business Operations' started by Jon99, Mar 13, 2003.

  1. Jon99

    Jon99 LawnSite Senior Member
    Posts: 375

    I drove thru a subdivision of 60 $400K plus home on 1-3 acre lots, wrote down the addy's and sent them a flyer and a business card thru the mail... Postage, envelope, flyer plus about 2 hours of time, total cost was about $30.. Worth it???
  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    If you get no calls.....I would say it was not worth it. If you get one call I would say it was worth it. You never know unless you try......I think this was worth 2 hours of your time and $30....not much to lose.

  3. drobson

    drobson LawnSite Member
    Posts: 237

    If they are all desireable accounts then 50 cents a piece is well worth it. Considering using direct mail would only give you a percentage of the potential customers being desireable. Plus if you land more than one account in the area, it will be a time saver due to the closeness of the properties to each other.
  4. Tidycut

    Tidycut LawnSite Member
    Posts: 67

    I think it was well worth it. Last year I did something similar, copied and pasted from the county’s property appraisers web site. Although I only sent postcards (about $17 total cost) to about 65 homes, the one customer I got from that mailing was worth it.

    I also think this is a classier way to advertise, especially if the advertisement is uniquely designed for a specific target area. I don’t care for knocking on doors, cold calling or flyers hanging on doors. Not to say I wouldn’t consider doing any of those things, I just like the mailing idea better. Good luck.

  5. Jon99

    Jon99 LawnSite Senior Member
    Posts: 375

    I really don't think there is a home in the subdivision that I would do for less than $40, if I get one account I am tickled.. Plus peple that live in large and expensive homes probably tend to have commercial property that need mowing... We shall see !
  6. Hawkeye5

    Hawkeye5 LawnSite Senior Member
    Posts: 295

    Some times people that live in large, expensive homes don't have any cash because they are paying for the large, expensive home and the Lexus in the drive.
  7. socty

    socty LawnSite Member
    Posts: 108

    Hawkey got it right! I have a customer in a new 450k home, and they regularly "lose" the bill. They have never paid me in a timely fashion. But at least they do eventually pay.
  8. philk17088

    philk17088 LawnSite Fanatic
    Posts: 17,386

    Boy, aint that the truth!
    My worst problems with slow payers is those type of customers.
    Best ones are the little old ladies and other seniors who have the check made out before I'm done with the service.
  9. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    Sure it's worth it...what the hell else you gonna do this time of the year??? It isn't like you're a week behind on mowing and trying to catch up...LOL
  10. socty

    socty LawnSite Member
    Posts: 108

    Phil's right! The seniors almost always pay the same day, and the boomers often make us beg (I ought to know...I'm a boomer too). And it is true...what the hell else are you gonna do with ice on the lawns and no end in sight? Get out there and put your best face forward. Good luck!

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