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"We will meet or beat any major competitors writen estimate."

Discussion in 'Lawn Mowing' started by Eric 1, Aug 21, 2004.

  1. Eric 1

    Eric 1 LawnSite Bronze Member
    Posts: 1,220

    I saw this in an add today, just seems like with all the low-ballers out it could really come back to bite you?

    What do you think?
  2. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    Don't really know. Sometimes these types of things are written just to get the phone call, so they can get out to the property to sell to the customer. What exactly is a "major competitor?" The way they have that worded sounds like they are just looking for the call. Show them a price, and they'll say, "we don't consider them a major competitor." Just because they write that doesn't mean they will follow thru with a lower price.
  3. Eric 1

    Eric 1 LawnSite Bronze Member
    Posts: 1,220

    Yeah Jodi, that makes sense.

    Define MAJOR competitor.
  4. snippy

    snippy LawnSite Member
    Posts: 130

    Yes its just a foot in the door scam, like the one I've got to compete with in my local paper....... " average lawn ten dollars or less"....... I can imagine he doesn't see too many lawns that he considers average.
  5. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    It's not a scam, it's a marketing technique. More of us here should learn them.
  6. yard sloth

    yard sloth LawnSite Member
    Posts: 76

    here in Fort Worth I saw a lc truck with a large sign saying something like "Any yard cut for $25, if we can't cut your yard for $25, we will give you $25" ... How do they get around that when the people with the multi level terraced, intricately landscaped and neglected, 2 acre yard from from hell call?
  7. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    Yeah it can be construed as a marketing technique, but is it a good one? When I read about these kind of "bait and switch" techniques from any service company, I don't respect them at all. Hey maybe that's just me, but I hate to be misled.
  8. Critical Care

    Critical Care LawnSite Bronze Member
    Posts: 1,654

    Yard Sloth. It seems that if this company comes up to a place that has a lawn that is 2 acres large, then what they tell the owner is that they can't do it for $25 and that they will give them $25 - as long as they're allowed to do the work and then charge accordingly. They would then most likely charge $75 after handing the person $25.
  9. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    yup, have to agree. They always have something that covers their butt
  10. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    I agree as well. Though, if your looking to grow your company quickly, this is the technique. I know there is a loophole in anything that sounds too good to be true, but there is an unbelievable amount of people that don't.

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