Web Site- Lawn Treatment Only

Discussion in 'Digital Marketing' started by Ben Harris, Apr 9, 2013.

  1. Ben Harris

    Ben Harris LawnSite Member
    Posts: 52

    Ok, I have changed the site quite a bit.

    Please evaluate for me. I tried to keep it very simple.

    www.truturfnc.com
     
  2. wildstarblazer

    wildstarblazer LawnSite Senior Member
    Posts: 978

    Text does'nt read right. " TruTurf, Inc. provides lawn, turfgrass, and garden solutions by providing a licensed and ornamental turfgrass specialist to administer lawn treatment applications."

    Something like "Tru Turf provides full lawn and garden solutions by our trained turfgrass specialists" sounds a little better.

    And text is not aligned or justified proper. Too many blank spaces between words.
     
  3. GreenUtah

    GreenUtah LawnSite Senior Member
    from SLC, UT
    Posts: 866

    Ben, On your package page, have you thought about just graphically breaking it into three price points big and prominent, then creating an include list below each, with the benefits growing longer for each progressively higher package?

    Look at how other sellers, like your internet provider or phone company,handle package sells to get some ideas. The spreadsheet-esque table doesn't provide any excitement, it doesn't lead them to your premium package and all of the numbers just create confusion about it being a package in the first place.

    It's spring..the time to sell packages. Make it a focus and drive from your home page.
     
  4. Ben Harris

    Ben Harris LawnSite Member
    Posts: 52

    That's a good idea. I'm going to edit that page some and remove the spreadsheet table.
     
  5. Chilehead

    Chilehead LawnSite Bronze Member
    Male, from Stockbridge, GA
    Posts: 1,895

    I like the color motif, but would agree with the other comments on the lack of readability. The layout is simple, thus easy to navigate. I would not necessarily put prices on the site--save those for when you do quotes.
     
  6. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    Agree with suggestions above. Have someone go over the text for grammar and readability.

    I read your About page and would suggest some improvement there. People go to that page to learn about your company history and the people behind it. Shorten the company bio. Eliminate the comment about not being driven by profit- even if its true no one will believe it. Include a short, personable bio for each member of management or ownership. If that is just you- fine. Include a headshot. Want to differentiate yourself from Trugreen? Show that you are a person- not a corporation. Do not write like a corporation, let a bit of your personality show.
    Posted via Mobile Device
     
  7. Ben Harris

    Ben Harris LawnSite Member
    Posts: 52

    BUMP

    I have taken all your comments into consideration and made changes based on most of them, I appreciate it. I am showing up a little higher in organic search in terms of "weed control, Wilmington NC & Lawn treatment company wilmington".

    I am about to start a Google Adwords campaign and would like one last batch of comments or suggestions on my almost final draft, thanks.

    www.TruTurfNC.com
     
  8. PamlicoLawnCare

    PamlicoLawnCare LawnSite Member
    Posts: 80

    Looks great!

    On your "Treatment Plans" page, the numbers don't add up for two of them.

    The TruTurf Key Treatment Plan shows 5 Lawn Treatments at $27.85 per month over 7 months. Annual Cost = $195.00.

    Shouldn't the annual cost be $139.25? (5 x $27.85)
    ______________________________________________

    The TruTurf Intermediate Treatment Plan shows 6 lawn treatments at $31.75 per month over 7 months. Annual Cost = $225.25

    Shouldn't the annual cost be $190.50? (6 x $31.75)
    _______________________________________________

    The TruTurf Ultimate Treatment Plan adds up correctly. 8 treatments at $35.00 per month over 7 months. Annual Cost = $280.00
    _______________________________________________

    Everything looks good though.

    Rod J
    Pamlico Lawn Care, LLC
    Oriental, NC
     
  9. Ben Harris

    Ben Harris LawnSite Member
    Posts: 52

    That would b if it was priced per Service, its actually times 7 payments (months)
    Posted via Mobile Device
     

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