Website Re-designed

Discussion in 'Digital Marketing' started by KLC LAWN, Feb 21, 2012.

  1. KLC LAWN

    KLC LAWN LawnSite Member
    Posts: 139

    Just redid our whole website. Still need proper tagging and SEO but the design is pretty much done, plan to add clickable links on service description to open pop up with service specifics and make photos in album open a full size version...

    What are you opinions?

    http://www.klclandscape.com
     
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,412

    SEO is going to be a bit difficult if you keep the site as it currently stands. I would highly discourage you from using images to display what should be textual content. As it stands now, your site essentially has zero usable content. For example, your Maintenance page shows me the following "content":

    Maintenance:
    Lawnmowing (should be two words)
    Spring/Fall Cleanups
    Lawn Aeration
    etc

    That's how our eyes see it. Instead of keyword-rich content, the Search Engine eyes see it only as:

    <img src="http://www.klclandscape.com/maint-text.jpg" alt="Lawnmowing" width="239" height="297" />
     
  3. kirkmbrown2001

    kirkmbrown2001 LawnSite Senior Member
    Posts: 265

    I do agree with Tonygreek, SEO will be hard when most of your site is graphics.

    I see that you are trying to trick the search engines in a way. I saw that you typed a bunch of keywords at the bottom of the page in hopes the search engines will pick it up but it is invisible to the visitors since you made the font the same color as your background.

    I will give you an excerpt on this from a book I have called Get On Google Front Page 2011 SEO Tips:

    On a positive note, I really like your smartphone buttons on the top of your pages. I also think you should either make a estimate request form or contact form built into your site in addition to your existing contact information.

    Overall, your biggest challenge will be the SEO, but the design is simple and to the point.
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,412

    Yikes. Admittedly, after seeing how the graphics are used, I didn't continue going through the code and I missed this. In short, do not use this method. As the folks at Google are fond of saying, "just produce good, natural content and you'll be fine". This is actually the antithesis of that philosophy. It might have worked 12 yrs ago, but the various search algorithms have come a very long way.
     

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