Websites can be so different than real people when the desired pieces of information are selected and assembled. Some websites may be graphically designed to appear spectacular, but the operator may have very little ability - maybe even a bad track-record for completing projects properly. The same kind of website may belong to a professional of sterling character. Same basic principle carries-over to sites of "rank and file" design. So in a way, websites can be gardens of good or evil, depending on whether or not they conceal, or expose, the true nature of the company. Basically this boils down to whether or not website owners are omitting or concealing the way they do business and they way they do it. This is not an angle I've thought about before, much, but it came to mind this week.