I just wanted to post a small experience that happened over the weekend, and how I thought about it. I think it is worth the read... It was saturday morning, about 8 am, and we start hearing drilling, and pounding. Our kids are up at 6:30, so the noise doesn't bother us. They are looking out the window, amazed at the man from a small business fixing a garage door on our neighbor's place. Well, we go along eating breakfast and getting dressed as normal, and our kids keep watching out the window at the "garage man" so they said. Well, it's time to go to grandma and grandpa's house, so we head outside. We told the boys we'd walk over and show them the "garage man" so they could say hi. So we walked over, and said hi to him, and he was very polite. He obviously knew our boys were fascinated by all the tools he had out, and the work he was doing, and he took a couple minutes out to show them what he was fixing and talked to them. Seemed pointless to many people walking by, but he made our kids day, and for that, he made a great impression to me. The reason I say this, is to stess company image, no matter what you do, mow lawns, or fix garage doors. Because of what happened that morning, if I ever needed garage door work I couldn't do myself, I sure as heck will remember the "garage man" and the time he took out of his day, and would call him. I am sure this carries over in to how we treat our customers, and potential customers, and people in general. Sometimes we concentrate on all the heavy marketing ideas, and the best deals to get this printed here, and how many thousands of flyers we can get out, and forget about the simple things that make a huge difference. I for one will be trying to concentrate on the simple things this year, as well as other marketing and advertising, and thought I'd share some insight that I had this weekend. I truly believe it is something people will always remember when they see the TWINS Lawn Care logo, and that is our goal.