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What did you say in your local newspaper ads?

Discussion in 'Starting a Lawn Care Business' started by irishsoul, Apr 30, 2007.

  1. irishsoul

    irishsoul LawnSite Member
    from georgia
    Posts: 71

    I'm just getting started and would like to know what anyone has written as far as newspaper ads go. I'm just trying to build a customer base and need to get an idea of what to say and how to say it. Thanks in advance, y'all!
  2. Nathan Robinson

    Nathan Robinson LawnSite Senior Member
    from 47712
    Posts: 317

    I havent posted in a newspaper but this is what I would say:
    accepting new customers
    Lawn Mowing, trimming and clean-up
    Dependable service
    Senior citezens and military discounts
    free estimates
    yourname and #

    In early fall add WE DO LEAVES!!!!!!!
  3. J Hisch

    J Hisch LawnSite Senior Member
    Posts: 952

    That's what everyone else will say also, so why should they choose you?
  4. N.H.BOY

    N.H.BOY LawnSite Bronze Member
    Posts: 1,604

    Dont forget to say fully insured!!!!!
  5. LushGreenLawn

    LushGreenLawn LawnSite Silver Member
    Posts: 2,121

    Senior and Military Discount? How do you discount something that is estimated? Just quote them a lower price, or give them a price and say you are giving them 10% off of it?
  6. AllAmericanlawn

    AllAmericanlawn LawnSite Senior Member
    Posts: 272

    -Name of company?
    -Serving what area?
    Some type of message here(When quality counts call on us)
    Services Offered
    -Free estimates
    -Licensed and insured (you are i hope)
    Phone #
  7. MSS Mow

    MSS Mow LawnSite Senior Member
    from Maine
    Posts: 448

    Logo name, contact info

    "Are you tired of Sales Gimmicks?
    At (name of Company), You'll Get
    Quality Service at a Fair Price, Every Time."

    Tag line

    Lawn Mowing Snow Plowing Property Caretaking

    I change the "quoted" portion every couple of weeks. This ad has worked very well for me.
  8. bohiaa

    bohiaa LawnSite Fanatic
    Posts: 5,220

    Say what you do.... Dont put like Joe's landscaping....

    always put FREE estimates.........something about that word FREE and I put low prices

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