What different type of adveristing and marketing do you use?

Discussion in 'Business Operations' started by RegalLawnCare.Com, Mar 3, 2009.

  1. RegalLawnCare.Com

    RegalLawnCare.Com LawnSite Member
    Posts: 106

    Curious to know what different types of advertising and marketing people use. This year we will:

    - Post ads on Craigslist 2-3 times a week which link to our website.
    - Distribute 10,000 Postcards door-to-door
    - Will do door-to-door sales while passing out the postcards
    - Will use Service Magic for lead referrals in our prime zipcodes - $12 per lead is pretty pricey, but we like to "own" our prime work areas
    - Will use Google Adwords for internet keyword matches

    Interested to hear other suggested methods to increase sales, especially methods that are cheap or free.
     
  2. MileHigh

    MileHigh LawnSite Silver Member
    Posts: 2,466

    same thing as you...only I don't have 10,000 postcards.
     
  3. capnsac

    capnsac LawnSite Senior Member
    Posts: 702


    How many people do you have passing the postcards out?
     
  4. rnd

    rnd LawnSite Member
    Posts: 248

    Go to RNDSIGNS.COM to see hundreds of advertising ideas that lawn and landscape businesses use from all over the U.S. Request a FREE marketing handbook. See layout ideas, professional photography and instant online pricing.
     
  5. DLAWNS

    DLAWNS LawnSite Fanatic
    Posts: 5,778

    I just do a mailing and target certain areas with fliers.
     
  6. RegalLawnCare.Com

    RegalLawnCare.Com LawnSite Member
    Posts: 106


    It looks like it will be four of us. Myself and my assistant will pass out flyers door to door and also try to sell door to door...For two weeks my foremen will also pass out flyers.

    Also, we use 1 other marketing method, which is placing lawn signs at intersections and in medians throughout the area.
     
  7. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    Does this seem to work, at what return rate, and how big are the signs? Color or black and white, what do you put on them?
     
  8. RegalLawnCare.Com

    RegalLawnCare.Com LawnSite Member
    Posts: 106

    It's really hard to say how well we do with these. We do 2-sided full color. We ordered 200 of them, 18" x 24". We have a Toll Free # - 888-99-LAWNS.....With the 'lawns' in the phone number, people understand that we are a lawn service, so we basically print the phone number is largely as possible. If we do these again, I'd like to get 6" or 8" x 24" signs, and just print the phone #.
     
  9. rnd

    rnd LawnSite Member
    Posts: 248

    Go to RNDSIGNS.COM to see hundreds of ideas from lawn and landscape companies from all over the U.S. Request a FREE marketing handbook. See layout ideas, professional photography and instant online pricing.
     
  10. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    Do you pay for the advertising you do on this site?
     

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