First thing I want in a dealer is to be treated like a paying customer. I have left one dealer because the couple grand a year in small equipment and parts and a new mower every 2 years wasn't much to him. I fully realize I my not be the biggest spender, but I will be in every year for the next 30 years. He would always try to sell me some POS garbage he had lying around collecting dust, and constantly remind me that the big guy in town would buy 10-15 new mowers a year. Second thing I want is to have them stand behind the items they sell. I did research on a certain mower and decided that was the machine for me, next generation of a mower I owned once. I walked into dealer #2 and said I want this machine. He told me he could get it, but wasn't sure when and wasn't excited. He then tried to sell me another brand I had had some problems with in the past. I explained my discontent, and we parted friends. I still go there once in a while but he lost out on my small item purchases. My current dealer listens, and only shows me what I want. He at least pretends to seem interested in my concerns. He puts me to the top of the line when my equipment has issues beyond maintenance. He goes the extra mile to make sure the repairs are handled well. I have one issue and that is that he does not stock regular items that I need. Even 5 lb spools of trimmer line have to be ordered. This is a problem for me, but I have adjusted. Although he gives me small spools to hold me over if I run out. I generally give him first shot at all items, but the delay sometimes forces me to go online for certain items. If he kept all major wear items for equipment he sells in stock and could get me all other parts in 24hrs. I would never go anywhere else. There is a value to me of this. More so than the 30% online saving can offer. So in conclusion, treat everyone that walks through the door like they have money to spend, they are there in the first place right. Second know what you are talking about, and if you don't back a product then don't offer it. A real savvy buyer see's the BS and does not appreciate it. Last, treat your customers good. They will come back. Try your best, and they will appreciate it. If you screw up, make it right. I'd like to say stock everything, but I also realize you could have a million in parts on the shelves and in 5 years half of that will still be there, so instead stock the common sellers and have real good leads to getting the rest fast. I don't care if your supplier is back ordered, I need it now, that is why I am here.