What do you all think?

Discussion in 'Business Operations' started by emil35, Feb 15, 2006.

  1. emil35

    emil35 LawnSite Member
    Posts: 213

    Hello all:

    I got the flyer idea from Gopher Online. It offers a FREE LAWN MOWING to any customer who calls me and schedules a free cut. The goal of it is to introduce myself and what I'm working towards, and give them a chance to evaluate my work for free before committing to use me. I do some the nicest work around when I actually do it myself (some of my past employees didn't always understand the importance of image) so it should impress most who take up the offer. I thought it might just work and if I start getting screwed too much I'll just stop offering the promotion. I need a way to go from around 10 regular customers to close to 25-30. I'm downsizing for college and selling off the large commercial side, so I want to increase my residental side so I can have a decent income coming in. My starting rate to drop my gate is $25 (overhead drops quite a bit when you're on your own again!), and up based on sqaure feet. I thought the flyer might just get the attention of people who would like to help me pay my way through college. Think this might work? Let me know! Thanks
     
  2. LawnBrother

    LawnBrother LawnSite Senior Member
    from SW Ohio
    Posts: 867

    Not just no, but HELL no. I think you are going to waste a lot of time and money trying to get customers that you wouldn't want anyway. I think a better plan would be to offer a free cut with a signed maintenance contract, requiring at least a 6-8 cut minimum. By just offering a free cut with no obligations, you are just going to give out a lot of cuts to people looking for something for free. JMO, hope it helps!
     
  3. firefightergw

    firefightergw LawnSite Gold Member
    from Texas
    Posts: 3,340

    I agree with Lawnbrother!

    Last year at my son's school, they had an auction to raise money for the PTA. This auction was for services and products that the area business donated. I donated 1 free mowing, weed-eating, edging, and blowing (basic service) under 10K sq. ft. I was hoping that I would get some exposure and possibly pick up some customers. A couple of months go by and I still haven't heard from the winning bidder. Then in August, the hottest time of the year, I get a call and they want to use it. The lady's husband was out of town and she wanted to suprise him when he got back.

    The moral is that if you want to give them a free cut with a one year service agreement, I would do that. Otherwise, you are going to be wasting your time and money.
     
  4. MudslinginFX4

    MudslinginFX4 LawnSite Bronze Member
    Posts: 1,170

    I'd take the money that you are going to loose with the lawns and invest it in some other form of advertising. Maybe flyers or something inexpensive. Shouldn't be too hard to pick up 20 or so lawns.
     
  5. emil35

    emil35 LawnSite Member
    Posts: 213

    Thanks for the advice guys. I think I'm going to work it where they're recieve a free cut or some service with signing of a contract. Sucks people don't have the respect to appreciate others and only want to "use" them. Thanks again! helped me out on that question.
     
  6. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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  7. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    When I give out free services like this, it's always a credit that goes on the last statement of the year. That way I eliminate the scammers.
     

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