I am just curious what you call your services. If you just do lawn applications - not mowing. I bet 90% of the mowing services in my area call their business "lawn care." This is true, but if all they do is mowing why do these guys use the term lawn care. I specialize in turf and ornamental applications and when customers see lawn care on the side of my vehicles they usually associate "lawn care" with mowing. What are some catchy phrases you may use to set your business apart from mowing services? Do any of you other turf applicators not understand why mowing services call their business lawn care? Thank you.