So I'm trying to decide what I should do this season for advertising. I want the most bang for my buck like most. Last year I spent about $1,500 for a 10 line classified ad that ran for 6 months. The results were ok, most of my work was more landscape and tractor work rather then mowing so I didn't get a lot of jobs but the jobs I got paid well. So I've been going over some numbers and I am thinking about taking out a 1/8 page ad for maybe a two weeks to a month and say 1 month free mowing w/ a 12 month contract. Even if I only get 20 more customers w/ 42 mowings per year @ $35 a visit thats $29,400. Now take 4 mowings off per client and that still leaves $26,600 plus all of my current accounts. I personally think I'd get more then 20 clients but it's a simple number. I figure during fall and winter I'll mow 2 times a month and weekly during the summer. Any trimming of bushes or fertilizing is of course gonna be extra. What do you guys think? Second question is I think accepting credit cards would be a big hit too. What is the best way to go about doing this? Should I just go to my bank or should I just tell clients to use paypal and add 5% or so to cover the fees? Thanks for all the help so far, this really is a great site.