This is the type of question I usually like to respond to, not ask. But in this economy I am getting underbid like freakin' CRAZY! So I need to now only use my usual responses but maybe have a few backup responses in my back pocket as well. So when you give a bid, you know you bid it right, and the customer calls back and says, "Well, we really liked your company and your presentation the best. But after we got the other bids, yours was a little higher than all the others. We were wondering if that was your best price or if maybe you could bring your price down to be a little more competitive. We're really looking for a reason to go with you guys but price is obviously a big factor these days...." I mean, with stuff like irrigation or hardscapes or retaining walls there are some great responses in regards to how long your product will last vs. the cheapo guys. But when it's just something simple like a sod installation, what kinds of things do you say to explain why you're more expensive and why someone should overlook the other, lower priced, contractors and go with you instead? Again, I have my own usual responses to this. Just looking to start a conversation about this and maybe I'll pick up on something that I haven't tried or used before.