I have been running an add now for 6 weeks and want to eliminate the bargain cheapskapes. Thought about adding this to my add: Are you looking for: 1) a dependable person, quality lawn service, very dependable, licensed and insured, all commercial equipment or 2) dirt cheap, uninsured, unlicensed, mow, blow and go lawn care: if the answer is 2 Im not for you. Would this seem arrogant or not good? BTW, I have an appoinment Thursday with an insurance agent about some insurance. I want to be as professional as possible.