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Discussion in 'Lawn Mowing' started by air8, Aug 29, 2003.
WHAT MOWER IS THE BEST OVERALL UNIT,
AND IS GREAT A STRIPING>>>
whats the best truck? and does it get good gas mileage?
The best is one that's paid for.
I AGREE I HAVE A 36 WRIGHT STANDER,
I AM LOOKING FOR FEEDBACK ON SOME OTHER TYPES. AROUND A 60 IN OR SO.
The best mower is the one that works best for you.
Ranch King. Hands down. 28 h.p., 38" cut. Seriously, what is the best color for a woman's hair? I prefer brunette.
The best mower is the one that suits YOUR needs,Fits your financial capacity and satisfies YOUR customers needs.
That being said........EXMARK! teehee teehee
You already have the best mower. That is, the best for certain applications. If youre looking for a 60 ZTR, then I assume youll be looking for much different accounts than you have now.
That 36 Stander has many strong points. You can quickly mow front and back yards without the need for a second mower. I have one and have gotten rid of every account that requires anything smaller.
If that 36 Stander is your main mower, you dont need a large trailer and any extra liability insurance that goes with it. Consequentially, you dont need a large truck with a large engine to pull a large trailer, so you dont spend a lot of money on gasoline. Nor do you need to spend more on gasoline for a thirsty engine that drives a 60 deck. Additionally, you dont need to carry an extra $30k worth of replacement insurance for all that extra equipment (larger truck, larger trailer, plus 60 ZTR and stuff). Bottom line is, that you can make your overhead so low with just a 36 Stander, that you could almost net the same amount as if you had a 60 ZTR. Almost.
Currently you dont have a 60 deck that will produce $60/hour. But from my experience, you should be pulling in $40/hour. If not, then youre problem is low pricing (not a small deck); and that problem will carry over to the larger mower (and accounts) as well, but in a larger magnitude.
Rounding off odd numbers, lets say youre currently charging 85% of the market potential. So you get about $35/hour, shorting yourself $50 a day ($1,000/month if you work five 10-hour days a week during the summer). Larger decks dont really pay off until you get on larger properties. If you have a 60 ZTR and you charge 85% of the market rate, youll be shorting yourself about $100 a day ($2,000/month).
Since you dont have those large accounts right now, I assume youll be offering price incentives to land them. Sure, youll be making $50 an hour versus the $35 you might be getting now, but your expenses will go way up. With a rig like youre thinking, I spend about $500/month on gas, about $200/month on insurance, plus extra blades, filters, oil, you name it. If the total difference in expenses is $2,000 more a month, thats about $10/hour.
If you could take full advantage of the potential you have right now, you could boost your rate to $40/hour ($1,000 more per month with no additional expense). However, if you arent charging what the market will bear, and get a 60 ZTR, then your expenses will go up with your revenue, but only to about $50/hour. FURTHER, it could cost you $10,000-$30,000 in equipment just to get that extra $10/hour, plus the extra $2,000/month in expenses (which negates that extra $10/hour).
The result is if youre not charging full market potential, and go to a 60 ZTR, you could easily net the same $40/hour at your fingertips right now, only it could easily cost you $10-30k for the pleasure. Sure, if you can get $60/hour or more, then youll be getting ahead much faster. But why should these large accounts choose you unless its costing them less money? Its easy to underbid large accounts. Plus, big accounts can be risky to your business.
No telling what youll run into, but if you get a few fairly large accounts, they could easily take 20-25% of your time. Those things come and go. How do you think you got them? But companies go bankrupt; they avoid layoffs by having their employees cut the grass; the owners wife wants a divorce (and liquidates the business to get her half); some new accountant bends the ear of the property manager and now their nephew with his new Cub Cadet will be handling the lawn; etc. Whatever the reason, if you lose 25% of your business in one shot early in the season, chances are slim that youll replace it soon, if ever that season. Contract or not, if they want to get rid of you, youre gone.
But mowing with a 36 Stander, youre probably not going to get locked into a large account, itll mostly be small to medium sized lawns. Those come and go as well, but the loss of one or two of those can easily be replaced. Dont get me wrong, you can make much more money at a much faster rate with a larger mower, but you have to know what its going to cost you. If youre charging at the market potential, and have lined out your current business to the point of being stream-lined, and still want more, then save up $30k for a new truck, trailer, and 60 ZTR.