I know everyone who frequents this site has seen or joined in discussions about "raising the bar" in this industry. The discussions usually revolve around the lack of professionalism, education, knowledge, lack of training, and even the dreaded term of "scrub". The question I pose is this... What is this industry lacking? What would make it better? This is in regard to information, training, and education that currently exists. This is in regard to web sites, magazines, associations, consultants, etc.... Is there not enough of one thing? Is there too much of another? Are there some things seemingly valuable and worthwhile, but too costly? Is there something that should exist, that does not - an association for beginners, a start-up training guide for beginners, etc....? Everyone here knows about mowers, and hand held equipment and trucks and trailers. That is definitley part of the mastery of this business. But is there enough out there about insurance, taxes, hiring an attorney, interviewing employees, marketing, routing, scheduling, finances, advertising, etc...? If you were the "man (or woman)" that had the podium, and you could make any changes or additions to this industry,what would they be?