What is you targeted market?

Discussion in 'Lawn Mowing' started by walker-talker, Apr 4, 2003.


What market are you currently targeting?

  1. Wealthy?

    7 vote(s)
  2. Elderly?

    1 vote(s)
  3. Commercials?

    7 vote(s)
  4. Anything I can get right now?

    14 vote(s)
  1. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Just wonder what market you target and why. I am currently passing out door hangers and trying to target the highend market, mainly for the extras (chem apps, cleanups, aerating and so forth).

  2. cturner

    cturner LawnSite Member
    Posts: 63

    i'm going after whatever i can get because i need the work
  3. BobR

    BobR LawnSite Senior Member
    Posts: 714

    Actually I am not targeting anyone, my plate is full and have been considering dropping a couple of accounts, not because they are bad customers but because I am finding that quality is starting to suffer. I still do all the necessary items it's just the little extras and the feeling of being rushed that I do not like.
    If I was to accept any additional business it certainly would be high end property..
  4. CamLand

    CamLand LawnSite Bronze Member
    Posts: 1,300

    as bad as it is with the low-ballers this year you almost have to target whatever is available just to work.
  5. Lawn Specialties

    Lawn Specialties LawnSite Member
    Posts: 207

    Ilike to target upper class for obvious reasons but my best customers are middle class working stiffs.They seem to be less likely to complain, haggle over price or be slow payers. When I say middle class I mean these guys work in factories and machine shops.I think people who have worked for eveything they have tend to appreciate someone putting in a hard days work trying to make a living.
  6. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    The ones looking for service!

    I think with all the pissin' and moanin' on here about lowballers and scrubs, nobody better get too picky about who they service.
  7. Dependable Lawncare

    Dependable Lawncare LawnSite Member
    Posts: 84

    Elderly people with no concept of current price structure

    Young people who rent and may skip out at any time leaving me holding the bag for 4 mowings

    People with weeds and rocks in their yard instead of topsoil and grass

    People who are picky

    People who are not picky

    People who treat me like a Tijuana street vendor trying to sell them a porcelein pig in a sombrero instead of treating me like a lawn service professional

    People who think it's OK to mow every 2 weeks in the spring

    People who don't understand that I cannot stand and talk to them for 30 minutes after I finish

    Young parents that don't bother to pick up the yardful of toys on mowing day

    Multiple dog owners who never pick up the dog doo

    People who do not believe in irrigation

    Apartment complex owners that don't understand why I want $140 when the kid down the street with the Murray did it for $60

    Basically people with money who don't want to mow their own grass

    Yes those and many others are the people I am targeting

  8. fatboy5803

    fatboy5803 LawnSite Senior Member
    Posts: 330

    I'm still building so not real choosy.... But I still have my Limits...

    Lou :cool:
  9. FrankenScagMachines

    FrankenScagMachines LawnSite Platinum Member
    from IN
    Posts: 4,739

    All of the above LOL.

    Upper class people do not get there by spending all their money.
    Middle class are more likely to pay for mowing but less likely to have the extras done.
    Lower class no point in taking if you can avoid it. Too trashy, late payers or not at all, etc.

    Middle class is about right for me now.. everyone else is targeting upper class. No one's targeting lower class but then again there is a very good reason why LOL.
  10. jocko1104

    jocko1104 LawnSite Member
    Posts: 141

    Middle class seems to be the best balance.

    Eventually you will have to take on upper class but I don't want to be someones yard boy. You need to have it together to deal with those people, they understand their position better than most and will walk on you if you are not at that level.

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