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What is your advertising spend per new client

Discussion in 'Industry Surveys & Polls' started by TheGoat, Jun 24, 2012.

?

Advertising cost per new customer

  1. $0-$5

    4 vote(s)
    28.6%
  2. $5-$10

    0 vote(s)
    0.0%
  3. $10-$15

    1 vote(s)
    7.1%
  4. $15-$20

    2 vote(s)
    14.3%
  5. $20-$25

    2 vote(s)
    14.3%
  6. $25-$30

    2 vote(s)
    14.3%
  7. $30-$35

    1 vote(s)
    7.1%
  8. $35-$40

    0 vote(s)
    0.0%
  9. $40-$45

    0 vote(s)
    0.0%
  10. $45-$50

    0 vote(s)
    0.0%
  11. $50-$55

    0 vote(s)
    0.0%
  12. $55-$60

    0 vote(s)
    0.0%
  13. $60-$65

    0 vote(s)
    0.0%
  14. $65-$70

    0 vote(s)
    0.0%
  15. $70-$75

    0 vote(s)
    0.0%
  16. $75 or more

    2 vote(s)
    14.3%
  1. TheGoat

    TheGoat LawnSite Senior Member
    Posts: 273

    How much do you spend on advertising for new clients.

    Not total cost to acquire a new client, just advertising.

    For example if you use fliers as your only advertising and they cost you $35.00 per thousand and your response rate is 1% which gets you 10 leads, and you close 60% of those 10 leads.

    your advertising cost per new client would be $5.83
     

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