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What is your average cost per click using Google Adwords?

Discussion in 'Industry Surveys & Polls' started by Utah Lawn Care, Jan 10, 2013.

  1. Utah Lawn Care

    Utah Lawn Care LawnSite Bronze Member
    Posts: 1,304

    We all live in different parts of the country, and even the world. One thing most successful, growing companies have in common is a website and a way to get the traffic there. Google Adwords is one of the very best ways to do so. We all live in different areas, so our experience is different with what we must pay to get on the front page where we need to be. What is the average you pay per click in your area? Tell us your area and your Cost Per Click. Thanks

    I live in a small city in Utah.
    My average is 95 cents. The more used keywords up to $1.30.
     
  2. kandalawncaremgr

    kandalawncaremgr LawnSite Member
    Posts: 223

    Last year I was paying roughly a dollar or two a day. Which was a heck of a lot cheaper then direct mail and more calls and business. :) . I'm in the chicago burbs
     
  3. New Leaf Maint

    New Leaf Maint LawnSite Member
    Posts: 35

    My average click is between $3 and $3.50. It really starts to add up and I'm not sure if I get much out of it. Posted via Mobile Device
     
    Last edited: Feb 2, 2013
  4. crslolbkr

    crslolbkr LawnSite Member
    Posts: 48

    I like the topic although I don't use adwords. Maybe I should start. I'm already on the front page (first in line actually). On average I get about 15 calls in the spring and five or ten more through the summer. I wonder how many more I might get and what the return on investment would be. I hope to see more feedback on this one.
     
  5. lawns by design

    lawns by design LawnSite Member
    Posts: 52

    We use ad words and have spent about 300 a month for a few months for hard scapes didn't see much return I live in a big city in ohio Cincinnati and or clicks are high any where from 1.75 to 3 I like to be aggressive after business hours you get a lot of home owners just getting in from work thinking about the yard so that worked good for us don't try and keep up with the big guys they can afford to lose money also have your site up and looking good that's what hurt us we are getting a new site as we speak think it will help my follow through rate a lot
    Posted via Mobile Device
     

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