What kind of advertising

Discussion in 'Business Operations' started by JeffG, Oct 30, 2002.

  1. JeffG

    JeffG LawnSite Member
    Posts: 11

    What do you think best - local newspaper or yellow pages?
    What about mailers/flyers?

    Jeff:(
     
  2. RwADesigner

    RwADesigner LawnSite Member
    Posts: 107

    For what service?

    We have yellow page ad for all services.

    Lawn Maintenance/irrigation/design/installation.

    And we get probably 5-6 phone calls from a phone book of a very small town...say no more than 15k people

    Havent tried the newspaper.

    Just depends on what you are offering i suppose.

    Most of the calls we get out of phone book are for design/installation of landscapes.
     
  3. RwADesigner

    RwADesigner LawnSite Member
    Posts: 107

    5-6 a month....sorry...
     
  4. JeffG

    JeffG LawnSite Member
    Posts: 11

    Sorry, it's for lawn care - mowing, trimming etc.

    Jeff
     
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    My listing comes out in the yellow pages this November, so I can't comment on the results. I am paying $50 a month for 10 months for a 1" ad in one category, and a 2" ad in another. I have pretty good results in the service directory for add-on services. Service directory is not good for mowing, unless you're in a small town, because you will get many calls for areas off your main route.

    MATT
     
  6. LB Landscaping

    LB Landscaping LawnSite Bronze Member
    from Maine
    Posts: 1,309

    I have had great luck with the newspaper. In the classified part of my local paper they have a section for service listings. Anything from painting to lawncare or roofing. I run an ad in the spring and then one in the fall when the leaves start falling. I got about 35 new regular customers this year as a result of the ad. I do not have a yellow page ad but from what I have heard if you don't have name recognition people will look at the largest ad and those can be costly.
     
  7. MATTHEW

    MATTHEW LawnSite Senior Member
    from NE OHIO
    Posts: 665

    This might be the most asked question on LS.

    Use that search function and take your shoes off... you're gonna be here a while!:D
     

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