What Next??????

Discussion in 'Heavy Equipment & Pavement' started by Digdeep, Mar 10, 2011.

  1. Digdeep

    Digdeep LawnSite Bronze Member
    Posts: 1,840

    Doosan announced that it is replacing the name "Ingersoll-Rand" on all their portable power equipment and replacing it with "Doosan Infracore Portable Power " at ConExpo.

    Any thoughts on if they would do this with Bobcat?????
     
  2. stuvecorp

    stuvecorp LawnSite Fanatic
    Posts: 5,213

    Not surprised but why have such a long name? I don't think they will ever drop the 'Bobcat', they would lose their name recognition.
     
  3. curtisfarmer

    curtisfarmer LawnSite Senior Member
    Posts: 511

    Maybe dropping the Bobcat name will help sales:laugh::laugh::laugh: But serioulsy, they would be dumb to do so. So much brand equity at this point to turn it into a name (Doosan) related to poor quality and cheap foreign machines.
     
  4. ksss

    ksss LawnSite Fanatic
    Posts: 7,128

    Yea I doubt you would see that happen. Part of that 5 billion the Koreans paid for the company was in the name.
     
  5. Digdeep

    Digdeep LawnSite Bronze Member
    Posts: 1,840

    For some reason i think there may have been a time limit to the naming rights before doosan had to pony up more money. Anyone remember something like this?
     
  6. ameadows

    ameadows LawnSite Member
    Posts: 1

    I work for Doosan Portable Power as the Marketing Communications Specialist and saw this post and thought it might be helpful to get the scoop direct from the source :) Yes we are changing our machine brand from Ingersoll Rand to the new brand that will be available at ConExpo. I don't want to ruin the surprise, so make sure to check us out on facebook (Doosan Portable Power) or Twitter (DoosanPortable). To answer your question Digdeep, we had a certain number of years to be able to use the Ingersoll Rand name, and that time is about up, so you will begin to see the new brand on our product towards the end of this year. As for Bobcat, their name will remain Bobcat - no change. Hope this was helpful to all!
     
  7. meets1

    meets1 LawnSite Gold Member
    Posts: 3,757

    That is good. BOBCAT need to keep the name. Its all about brands, marketing, and the end product.
     
  8. SellingIron

    SellingIron LawnSite Senior Member
    from FTE
    Posts: 661

    There are 4.9 Billion reasons why they will not change the bobcat name..
    FYI The S130 is going to be made in the Czech Republic now.
     
  9. ksss

    ksss LawnSite Fanatic
    Posts: 7,128

    Why that machine? Gwinner looks a lot like the Czech Republic........Well the foods the same anyway.
     
  10. SellingIron

    SellingIron LawnSite Senior Member
    from FTE
    Posts: 661

    They say there is more demand for smaller frame machines in the european market. Also, they are freeing up some space at the Gwinner plant for the new M-Series line.
     

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