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Discussion in 'Lawn Mowing' started by AdamChrap, Jan 30, 2010.
I am real curious to see the results of this.
59 views and only six took the poll......
That's cause most don't know how muchthey spend on it.
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61.5% are Les than 5% at this time, that is shocking to me.
Seems about right to me, if you gross lets say $100,000 a year, would you really spend $20,000 on advertisment?
Maybe $1000, but that's still a lot of flyers.
No if I gross 100k I wouldn't spend 20k on advertisement, but 5k? Absolutely!
Also a lot of companies on here or making 40k - 80k and $400 to $800 is not enough.
Take a look at this:
Average for this industry is 4% according to that study.
Also note the part about being new and having to spend more. That is very true and a lot of companies on here are new.
I think the average on here should be the 5% to 9% category.
I was a little over 5% for 2009. My advertising expense is going up a lot this year, but hopefully if it is as effective as last year, will stay in a similar percentage of gross sales range.
We have one person who said they spend nothing on advertising. How exactly does that work? Maybe if you don't to grow I can understand.