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What % of your gross sales do you spend on advertisement?

Discussion in 'Lawn Mowing' started by AdamChrap, Jan 30, 2010.

?

What % of your gross sales do you spend on advertisement?

  1. Over 20%

    1 vote(s)
    1.6%
  2. 10% to 20%

    7 vote(s)
    11.5%
  3. 5% to 9%

    15 vote(s)
    24.6%
  4. Less than 5%

    32 vote(s)
    52.5%
  5. We don't spend money on advertisement

    6 vote(s)
    9.8%
  1. AdamChrap

    AdamChrap LawnSite Senior Member
    Posts: 937

    I am real curious to see the results of this.
     
  2. AdamChrap

    AdamChrap LawnSite Senior Member
    Posts: 937

    Bump.........
     
  3. AdamChrap

    AdamChrap LawnSite Senior Member
    Posts: 937

    59 views and only six took the poll......
     
  4. zman2307

    zman2307 LawnSite Senior Member
    from OR
    Posts: 328

    That's cause most don't know how muchthey spend on it.
    Posted via Mobile Device
     
  5. jtkplc

    jtkplc LawnSite Silver Member
    Posts: 2,646

    Approximately 1%
     
  6. AdamChrap

    AdamChrap LawnSite Senior Member
    Posts: 937

    61.5% are Les than 5% at this time, that is shocking to me.
     
  7. clean_cut

    clean_cut LawnSite Bronze Member
    Posts: 1,327

    Seems about right to me, if you gross lets say $100,000 a year, would you really spend $20,000 on advertisment?

    Maybe $1000, but that's still a lot of flyers.
     
  8. AdamChrap

    AdamChrap LawnSite Senior Member
    Posts: 937

    No if I gross 100k I wouldn't spend 20k on advertisement, but 5k? Absolutely!
    Also a lot of companies on here or making 40k - 80k and $400 to $800 is not enough.
    Take a look at this:
    http://www.toolkit.com/small_business_guide/sbg.aspx?nid=P03_7006
    Average for this industry is 4% according to that study.
    Also note the part about being new and having to spend more. That is very true and a lot of companies on here are new.
    I think the average on here should be the 5% to 9% category.
     
  9. fool32696

    fool32696 LawnSite Senior Member
    Posts: 991

    I was a little over 5% for 2009. My advertising expense is going up a lot this year, but hopefully if it is as effective as last year, will stay in a similar percentage of gross sales range.
     
  10. AdamChrap

    AdamChrap LawnSite Senior Member
    Posts: 937

    We have one person who said they spend nothing on advertising. How exactly does that work? Maybe if you don't to grow I can understand.
     

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