What percent discount to expect if any on new equipment purchase?

Discussion in 'Lawn Mowing' started by littlenic, Sep 9, 2003.

  1. littlenic

    littlenic LawnSite Member
    Posts: 143

    When purchasing new equipment, what is a reasonable percent to expect off list price from a eXmark dealer on a large purchase. I am purchasing: 60 ZTR Mower 27 hp Kaw, Liquid cool, Ultra Vac, two KM110, 1 Edger attachment, 1 Hedger trimmer attachment, 2 Line trimmer attachment, 1 BP Blower BR420C, Upgrade mower seat, possible a 36” or 48” Turf Tracer HP depending on the discount. $600 in replacement/spare parts, misc. supplies and maintenance items cash, no trade in or dealer finance.

    I can wait until Nov-Dec to purchase in the off season, but as I have been told in this forum, my dealer will be one of, if not the most important person for me to be successful. I figure I could just talk to him, depending on the discount I would purchase new now or if I waited till Nov-Dec, I might find some good used equipment in the off season. My question is what is a good discount and what is a reasonable discount?

    Your input will be greatly appreciated
  2. GLAN

    GLAN Banned
    Posts: 1,647

    There markup on new big items is not that much to begin with.

    Go have some chats with the dealers.
  3. brucec32

    brucec32 LawnSite Platinum Member
    Posts: 4,403

    Nah, not big at all. Just 25 or 30 percent.
  4. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I wouldn't just look at the discount side, I would look at whether or not there is exceptional service to go along with that discount.
  5. DMA

    DMA LawnSite Member
    Posts: 25

    Buying that much I would expect a huge discount.
    I bought a mower got $200 off and got the bagger at dealer cost.
    If I didn't I would check out other dealers.
  6. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    20 would be good and 10 would be reasonable.

    Dealers per se don't make a lot of money on new equipment sales (20% is around normal)...they make it on parts and service and what goes on in the shop area Dealer markup is higher for things like blades, trimmer line, oil, filters, etc.

    BTW, price means nothing to me many times...it's dealer service and commitment that counts in the long run.
  7. DennisF

    DennisF LawnSite Bronze Member
    from Florida
    Posts: 1,381

    10-20% depending on how many of the particular item he has in stock.

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