What truly stands out more ??....

Discussion in 'Lawn Mowing' started by Exmarkboy13, Dec 29, 2013.

  1. Valk

    Valk LawnSite Silver Member
    Posts: 2,711

    I've found that yellow(s) attract bees, fwiw. Not sure about the neon greens/oranges.

    Personally, I'd go with a color that will wash well and hide (the inevitable) stains. These bright colors will highlight stains. .02
     
  2. Dr. Cornwallis

    Dr. Cornwallis LawnSite Senior Member
    Posts: 847

    I personally think that these neon colors are hideous. I wear Khaki or Grey shorts with a Columbia PFG shirt. That separates me from the competition. I'm working on a design now that I will have embroidered on the shirts in the coming weeks.
     
  3. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,830

    Maybe in your area. In our area, when I pull into a Landscaper BBQ hosted by one of our local suppliers, all I ever see is a sea of white trucks with either cheesy little magnetic signs on them or some fairly plain/basic/forgettable lettering on them. I can't count how many times I've shown up to an event like that and our trucks were the only ones out of 30-40 others that had any color on them or anything that stands out.

    Our industry is STILL dominated by boring, forgettable trucks/imaging. You pick something that is different, bright, etc. and do it all in a classy way, you'll stand out like crazy. Which leads to tons of new business and name recognition. Trust me, I've done that.

    A good example is this company I met at the GIE Expo this October. Xtreme Lawn Care. They had a company for over a decade and never really stood out and were having trouble growing. They radically changed their image. Came up with these wrap jobs on their trucks, trailers, changed their entire image. All of a sudden they were getting people all over town noticing their company for the first time. Their business has grown by leaps and bounds the last couple years because they are FINALLY starting to create some brand name recognition. Their base color is purple, which stands out like crazy. But they do it in a classy way.

    I wish I had examples of their trucks and trailers. Because they're really well done. But all I can find at the time is a picture of one of their new cars that one of their estimators drives. Not my cup of tea. But if you can imagine this same style of lettering/color/wrap job on their big trucks and trailers, you can see why they've made such a huge impact and grown so much.

    Here's the photo that I was able to find:

    .

    XtremeLawnCareCar.jpg
     
  4. HortGuy1

    HortGuy1 LawnSite Member
    Posts: 29

    I agree, buy some of both and let your crew show up in whichever they want.
    I sell this kind of stuff for a living, I can tell you orange is dominate out west of the Mississippi, and the yellow/green is dominant in the east.
     
  5. ducnut

    ducnut LawnSite Bronze Member
    Posts: 1,569

    I have to agree with Jim, on all points.

    I can't tell you how many people have commented on my vehicle. They hardly ever comment on my apparel. And, if they do, it's that they can't believe I work in such nice clothes. There's nothing bold about my presentation. However, it is classy and appears high-end.

    I picked up a bank because the president saw my vehicle and had heard about my appearance and quality of work. When I approached him, he said "I've seen you around. I'm glad you stopped in.". I knew right there I was most of the way to earning his business. In talking to him, I found my vehicle took care of the initial work, because he saw it and he, then, started asking around.
     
  6. ETM

    ETM LawnSite Senior Member
    from Georgia
    Posts: 509

    Dont forget a web addy or a phone number on them shirts
    Posted via Mobile Device
     
  7. SRT8

    SRT8 LawnSite Bronze Member
    from CA
    Posts: 1,266

    We use the yellow for safety reasons. I want my guys to glow when working on medians/streets and parking lots.
     
  8. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    I wasn't talking about truck signage…I was talking about the color of the shirts, which is what the OP was originally seeking advice on…In my opinion, there is no longer anything unique about using either of those two colors for your shirt…seen too many companies using those colors.
     
  9. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,830

    True enough. But the thing is, if you're going with a color theme for your company, you should really keep it consistent across the board. So yellow trucks = yellow shirts. Green trucks = green shirts. Should be consistent in everything from the website to the trucks to the estimate forms to the business cards. Should all blend and be consistent.

    Our customers or people around town don't ever read what our shirts say too much. But they definitely do remember that we're the company with the bright red trucks and bright red shirts on our workers. So I think it's good to keep it consistent. We get a lot of compliments on our imaging.
     
  10. Exmarkboy13

    Exmarkboy13 LawnSite Senior Member
    Posts: 507

    Ok thanks for all the responses. I was mostly asking which shirt color pops out more, from a safety and visibility perspective . Anyone have a response to that??
    Posted via Mobile Device
     

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