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What type of advertising works best?

Discussion in 'Industry Surveys & Polls' started by LawnStars2012, Mar 3, 2014.

  1. LawnStars2012

    LawnStars2012 LawnSite Member
    from TN
    Posts: 25

    I know all advertising works together, but which type shows best results for you?
  2. TheBetterDoorhanger

    TheBetterDoorhanger Sponsor
    Posts: 526

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  3. jeeperscrow

    jeeperscrow LawnSite Senior Member
    Posts: 288

    I'm planning to order the special deal from Adeas Printing for 5,000 door hangers in the next week or so. Never tried that method before...look forward to good results!

    Last year I went cheap and threw out my business card in a sandwich plastic bag with a rock in it so the wind wouldn't blow it. I actually got several calls out of it and it more than paid for itself.

    3 summers ago I printed out a bunch of full color very nice flyers and put them on mailboxes. I got very few calls, but one call I did get was from the postmaster telling me I can't do that or I could get fined next time, so I won't do that again!

    Craigslist gets some customers (lots of them are looking for the cheapest price, but there are some really good ones I have gotten from there.) Tried yellow pages for three months last year, and I got 2-3 calls a month, but just can't really justify the price to use it again. Getting website listed on the Google local thing or whatever it's called, that always gets me several calls at the start of every season and then a handful throughout the summer. Ran a classified ad at some newspapers last summer. Got a couple calls from that, so it more than paid for itself. I will be doing that again, and I may put a larger ad in my local newspaper as well to give it a shot this summer.
  4. Mr.LaVere

    Mr.LaVere LawnSite Member
    Posts: 31

    I have used door hangers in the past and the usual 1-2% is what I experienced. Worth it in the end because those customers have been with me for years now and have allowed me to open up and expand in one of the nicest subdivisions in my town. I have printed my own in the past and they looked "ok". That deal above for $79 sounds like a pretty good deal. I don't think that sandwich bags, rocks, and a business card could be done for less.
  5. 35DollarLawns

    35DollarLawns LawnSite Senior Member
    Posts: 801

    It shocks me no one ever says a full truck? Trailer wrap.
    It puts you in front of 10000 people a week , atleast get a vinyl name and number.
    Posted via Mobile Device
  6. NatLandscape

    NatLandscape LawnSite Member
    Posts: 4

    I agree. With most types of advertising, after you stop pouring money into it, it'll instantly stop being effective. However, your name and number plastered on your vehicles is a lasting investment.
  7. mclarke

    mclarke LawnSite Member
    Posts: 67

    Plus if they see you parked in front of a job and working they can see the results of your work while knowing what company to call for the same amazing work!
  8. Utah Lawn Care

    Utah Lawn Care LawnSite Bronze Member
    Posts: 1,401

    Having a website that ranks well has been the best investment for me.
  9. JLC Lawn Care

    JLC Lawn Care LawnSite Senior Member
    Posts: 688

    Door to door with flyers (if allowed in your area). Especially if you are just starting out, it worked great for me.
  10. chippewaTD

    chippewaTD LawnSite Member
    Posts: 33

    I have been thinking of doing this as well. This will be my 2nd year in the business and I'm only 17. I was think about just using my business cards to pass out as I went door to door. Do you think that will be effective? How many houses would you hit?
    Posted via Mobile Device

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